PART II AND III 2 cityz_1aa.htm PART II AND III

Preliminary Offering Circular- Amendment No. 6

Subject to Completion Dated June 18, 2020

 

An offering statement pursuant to Regulation A relating to these securities has been filed with the Securities and Exchange Commission, which we refer to as the Commission.  Information contained in this Preliminary Offering Circular is subject to completion or amendment.  These securities may not be sold nor may offers to buy be accepted before the offering statement filed with the Commission is qualified. This Preliminary Offering Circular shall not constitute an offer to sell or the solicitation of an offer to buy nor may there be any sales of these securities in any state in which such offer, solicitation or sale would be unlawful before registration or qualification under the laws of any such state. We may elect to satisfy our obligation to deliver a Final Offering Circular by sending you a notice within two business days after the completion of our sale to you that contains the URL where the Final Offering Circular or the offering statement in which such Final Offering Circular was filed may be obtained.

 

 

Picture 6 

 

CITYZENITH HOLDINGS INC.

2506 NORTH CLARK ST. #235

CHICAGO, IL 60614, USA

(312) 282-2900

www.cityzenith.com

 

 

 

All correspondence to:

J. Martin Tate, Esq.

CARMAN LEHNHOF ISRAELSEN, LP

375 W 200 S, Suite 225

Salt Lake City, UT 84101

(801) 534-4435

EMAIL FOR CORRESPONDENCE: mtate@clilaw.com

(Name, address, including zip code, and telephone number, including area code, of agent for service)


UP TO 27,000,000 SHARES OF COMMON STOCK

 

Cityzenith Holdings Inc., a Delaware corporation (the “Company”) is offering and seeking to qualify 20,000,000 shares of our Common Stock (the “Shares”) at $1.15 per share (the “Offering”). We are also offering up to 7,000,000 shares of common stock and shares of common stock underlying warrants and options on behalf of the selling shareholders.  The target offering is $20,000,000 (the “Target Offering”); provided, however, the Company may elect to take such lesser amounts in its sole discretion. The 20,000,000 shares include up to 2,608,696 common shares issued as bonus shares based upon investment level.  Investors participating in this bonus program may receive an effective discount of up to $0.15 per share or 13%.  See “Plan of Distribution.”  Expenses of the Offering are estimated to be $100,000.  All of the Shares qualified for sale by us and the selling shareholders will be sold at a fixed price.

 

This is our Offering, and no public market currently exists for our Shares. The Offering price may not reflect the market price of our Shares after the Offering. The Company has set a minimum investment requirement of $500 but may accept subscriptions for less at the discretion of our CEO. Purchasers of our Shares qualified hereunder may be unable to sell their securities until such time as a public market for our securities develops. As a result, you may find it more difficult to dispose of, or obtain accurate quotes of our common stock. Any purchaser of our securities should be in a financial position to bear the risks of losing their entire investment.

 

This offering is being conducted on a “best efforts” basis pursuant to Regulation A of Section 3(6) of the Securities Act for Tier 2 offerings.   The Company has engaged Prime Trust, LLC as an escrow agent (the “Escrow Agent”) to hold funds tendered by investors until requested by the Company.  We will hold a series of closings at which we receive the funds from the Escrow Agent and issue the shares to investors. There is no minimum offering amount and the Company anticipates undertaking closings on a rolling basis without qualifications for such closings.  Investors will not be entitled to receive a return of funds held in escrow and the Company may direct a closing regardless of the amount which is being held in escrow at such time. After each such closing, funds tendered by investors will be available to the Company. The offering will terminate at the earlier of: (1) the date at which the maximum offering amount has been sold, (2) thirty six months from the date upon which the Securities and Exchange Commission qualifies the Offering Statement of which this Offering Circular forms a part, or (3) the date at which the offering is earlier terminated by the Company in its sole discretion.

 

We will not receive any of the proceeds from the sale of shares by the selling shareholders. Resale shares may be sold to or through underwriters or dealers, directly to purchasers or through agents designated from time to time by the selling shareholders. For additional information regarding the methods of sale, you should refer to the section entitled “Plan of Distribution” in this offering.  

 

We have engaged StartEngine Primary LLC (“StartEngine”), a broker-dealer registered with the SEC and a member of the Financial Industry Regulatory Authority, or FINRA, which we refer to as the underwriter or placement agent.  StartEngine is the underwriter for this offering. Startengine is selling our shares in this offering on a best efforts basis and is not required to sell any specific number or dollar amount of shares offered by this offering circular, but will use its best efforts to sell such shares. The placement agent will receive compensation for sales of the shares offered hereby at a fixed commission rate of 5% of the gross proceeds of the offering.

 

To public in this offering:

 

Number of Shares of Common Stock

 

 

Price to public

 

 

Underwriting
discount and 
commissions(2)

 

 

Proceeds to issuer(3)

 

Per share

 

 

n/a 

 

 

$

1.15

 

 

$

0.0575

 

 

$

1.0925

 

Total maximum

 

 

20,000,000

(1) 

 

$

20,000,000

 

 

$

1,150,000

 

 

$

18,850,000

 

 

To placement agent:

 

Number of Shares of Common Stock

 

 

Price to public

 

 

Underwriting discount and 
commissions

 

 

Proceeds to issuer

 

Placement agent warrants

 

 

(4

)

 

$

n/a

 

 

$

n/a

 

 

$

n/a

 

Shares of common stock underlying warrants

 

 

(4

)

 

$

n/a

 

 

$

n/a

 

 

$

n/a

 


 

(1)

 

 

 

(2)

The target offering is 20,00,000 shares at $1.15 per share for $20,000,000.  Includes up to 2,608,696 common shares issued as bonus shares based upon investment level.  The additional 2,608,696 bonus shares represent an effective discount of $0.15 per share or 13%.  See “Plan of Distribution.”

 

See “Plan of Distribution” for details of the compensation payable to the placement agent.

 

(3)

We estimate the total expenses of this offering, excluding the placement agent commissions, will be approximately $100,000. Because this is a best-efforts offering, the actual public offering amount, placement agent commissions and proceeds to us are not presently determinable and may be substantially less than the total maximum offering set forth above.

 

(4) 

In addition to the discounts and commissions included in the above table, we have agreed to issue the placement agent at each closing a warrant to purchase a number of shares of Common Stock equal to 5% of the total of the total number of shares sold in such closing; provided that no such warrants will be issued for the shares sold to the excluded institutional investors noted above. The placement agent warrants will have a five-year term, will be exercisable at a price equal to $1.15, which is 100% of the of the public offering price, and will contain a standard cashless exercise provision. The placement agent warrants are not being qualified under the offering statement of which this offering circular is a part. 

 

 

 

SHARES OFFERED SELLING SHAREHOLDERS

PRICE TO PUBLIC (1)

 

SELLING AGENT COMMISSIONS

 

PROCEEDS TO THE SELLING SHAREHOLDERS(2)

Per Share

$ 1.15

Not Applicable

$1.15

Minimum Purchase

None

Not Applicable

Not Applicable

Total (7,000,000 Shares(2))

$8,050,000

Not Applicable

$8,050,000

 

(1)

 

 

(2)

 

Offering price of $1.15 and a maximum number of shares offered in this offering of 7,00,000 shares for an estimated maximum aggregate offering of $8,050,000.

 

Includes up to 1,416,180 warrants to purchase common shares at a strike price of $1.00 or $1.6181 per share and up to 1,489,136 options exercisable at between $1.00 and $1.6181 per share.  

 

Prior to this offering, there has been no public market for our Common Stock or Preferred Stock. We may apply for the listing of our Common Stock on a national exchange (i.e., NYSE or NASDAQ) or for the quotation of our Common Stock on the OTCQB or OTCQX market maintained by OTC Markets Group Inc. after this offering is successfully concluded, subject to certain considerations, including, without limitation, the size and timing of the completion of this offering, and whether we accomplish certain commercialization milestones.  In order to qualify for listing on NASDAQ, the Company would have to meet certain requirements, including having a shareholder equity of at least $2,000,000, at least 100,000 shares of public float, a minimum of 300 shareholders, total assets of $4,000,000, $3 minimum bid price of the company stock and a public float market value of $1,000,000.  Listing on the OTCQX requires the Company to have net tangible assets of $5,000,000 initially or if the Company has less than 3 years of operations or $2,0000 if more than three years of operations or $6 million average revenue for the last three years or a $5 bid price and either $500,000 net income, $1 million net tangible assets, $2 million revenues or $5 million total assets.  The Company must also have 50 beneficial shareholders each owning at least 100 shares.  There is no guarantee that the Company will qualify for listing upon any exchange or market.  Failure by the Company to qualify for one of these exchanges or markets would substantially decrease the liquidity of the Shares.

  

Investing in our securities involves a high degree of risk. See “Risk Factors” beginning on page 7 for a discussion of certain risks that you should consider in connection with an investment in our securities.

 

GENERALLY, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE


MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(d)(2)(i)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV.

 

THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION DOES NOT PASS UPON THE MERITS OF OR GIVE ITS APPROVAL TO ANY SECURITIES OFFERED OR THE TERMS OF THE OFFERING, NOR DOES IT PASS UPON THE ACCURACY OR COMPLETENESS OF ANY OFFERING CIRCULAR OR OTHER SELLING LITERATURE. ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.

 

THE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”) OR APPLICABLE STATE SECURITIES LAWS, AND THESE SECURITIES ARE OFFERED PURSUANT TO AN EXEMPTION FROM REGISTRATION WITH THE COMMISSION. HOWEVER, THE COMMISSION HAS NOT MADE AN INDEPENDENT DETERMINATION THAT THE SECURITIES OFFERED HEREUNDER ARE EXEMPT FROM REGISTRATION.

 

THIS OFFERING CIRCULAR CONTAINS ALL OF THE REPRESENTATIONS BY THE COMPANY CONCERNING THIS OFFERING, AND NO PERSON SHALL MAKE DIFFERENT OR BROADER STATEMENTS THAN THOSE CONTAINED HEREIN. INVESTORS ARE CAUTIONED NOT TO RELY UPON ANY INFORMATION NOT EXPRESSLY SET FORTH IN THIS OFFERING CIRCULAR.

 

This Offering is inherently risky. See “Risk Factors” below on page 7.

 

Sales of these securities will commence on qualification from the SEC, which we hope will be approximately June 19, 2020

 

The Company is following the “Offering Circular” format of disclosure set forth under Part II of the Offering Statement on Form 1-A of Regulation A.

 

THIS OFFERING CIRCULAR MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO, THE COMPANY’S MANAGEMENT. WHEN USED IN THIS OFFERING CIRCULAR, AND IN ANY RELATED OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.


 

CITYZENITH HOLDINGS

OFFERING CIRCULAR

 

TABLE OF CONTENTS

SUMMARY

2

THE OFFERING

5

RISK FACTORS

7

DILUTION

17

SELLING SHAREHOLDERS

19

USE OF PROCEEDS TO ISSUER

26

CAPITALIZATION

27

DIVIDEND POLICY

28

DESCRIPTION OF BUSINESS

28

DESCRIPTION OF PROPERTY

36

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

36

DIRECTORS, EXECUTIVE OFFICERS, AND SIGNIFICANT EMPLOYEES

43

COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

45

SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN SECURITYHOLDERS

47

INTEREST OF MANAGEMENT AND OTHERS IN CERTAIN TRANSACTIONS

49

SECURITIES BEING OFFERED

51

PLAN OF DISTRIBUTION AND SELLING SECURITYHOLDERS

52

INDEX TO FINANCIAL STATEMENTS

58

Part III – Exhibits

59

 

In this Offering Circular, the terms “we”, “our”, “us”, “Cityzenith”, or the “Company” refers to Cityzenith Holdings Inc.


1


 

CITYZENITH HOLDINGS

OFFERING CIRCULAR

 

SUMMARY

 

Overview

 

Cityzenith Holdings Inc. (“Cityzenith” or the “Company”) is pioneering the Digital Twin trend in the global building industry. Digital Twins are 3D virtual replicas of buildings, infrastructure, and other physical assets connected to the data in, and around them. Digital Twins are used primarily to optimize performance, and predict and visualize future outcomes across functional areas such as operations, maintenance, energy consumption, space utilization, traffic management, and public safety. Until now, the issue most responsible for blocking widespread adoption of Digital Twins is that no single software platform existed that met the needs of those charged with managing today’s complex, large-scale, building projects. Industry professionals often struggle with interacting with as many as 15-20 “expert” 3D authoring tools that don’t necessarily interoperate well with each other. With the Smart World Proä platform (the “Smart World Platform”), Cityzenith has designed a tool with the end customer in mind, providing advanced, expert-level information and functionality to a level-one user. This revolutionizes the way real estate professionals can now access and use information that leads to better decisions.

 

Market Opportunity

 

The Digital Twin market is estimated to grow from USD 3.8 billion in 2019 to USD 24.69 billion by 2024, at a compound annual growth rate of 37.8%. Factors driving the demand for digital twin include the growing adoption of emerging technologies such as IoT and cloud for the implementation of digital twins and promising prospect of digital twins in industries such as healthcare, aerospace and defense, and automotive and transportation.2

 

We plan to disrupt the Digital Twin market through consolidation of software tools, more analytical capability and more data storage leading to a reduction in project man-hours. In 2019, the Digital Twin market was valued at USD 3.8 billion in 2019 and is anticipated to reach $24.69 billion by 2024.  The Company is targeting approximately 4% market penetration by the end of the year 2024, however, this is based upon the projections and opinions of management and there is no assurance the Company will achieve this degree of market penetration.  Continual growth of the Company is based upon anticipated increased adoption of the technology and projected market acceptance of our products.  The Company launched its Digital Twin product in late 2018, and in 2019 saw increased market acceptance. In late 2019, the Company signed a letter of intent with a major Florida-based developer for $1,000,000 to provide services and solutions to major projects in the year 2020.  Additional contracts evidence the continued adoption of the Company’s products and services, the ability to secure and deliver larger contracts, and general increased acceptance of the digital twin market. Moreover, the Company believes that the current COVID-19 pandemic, while certain to slow most business activity for the foreseeable future in varying degrees throughout the world based upon location, may actually accelerate the general adoption of Digital Twin technologies at scale across multiple sectors as remote working, development and planning becomes more globally accepted and as world economies emerge from the financial effects of the pandemic.  Although the Company’s revenue decreased in 2019 as compared to 2018 from $182,632 to $152,018, the Company anticipates that revenue in the fiscal year 2020 will grow and will continue to grow.  This is based upon a tripling of new contracts in 2019 and a growing market acceptance of our products, increased brand and product recognition and expanded marketing efforts.  There is no assurance that the Company or its products will be accepted as anticipated or that the Company will gain market share as targeted.

 


2 (Market Research Report, https://www.marketsandmarkets.com/Market-Reports/digital-twin-market-225269522.html?gclid=EAIaIQobChMIn7KP-OrJ6AIVe_fjBx3_UQ6PEAAYAiAAEgJwPvD_BwE ).


2


 

Our Products.

 

Our primary product is our Smart World ProTM Platform, a Digital Twin solution that allows users to easily aggregate, visualize and analyze data in a single 3D dashboard.  Other products and services include our Mapalyze application and TwinUp.

 

Benefits of the Smart World Platform

 

Architects, planners, property owners, and governments use dozens of disconnected software tools to manage their development projects. Cityzenith created Smart World Proä to help solve this problem. Moving to Smart World Proä will increase efficiency and data use in less time and with less money. Architecture, engineering and construction (“AECO”) customers using the Smart World Protm will ideally: (a) spend money on design, not administration; (b) spend less money on software and add-ons; (c) have a new ecosystem of analytics, and (d) have abundant content with vast amounts of urban data and content.

 

Building owners and infrastructure developers can use Smart World ProTM to (a) visualize their property and portfolio information in a single “pane-of-glass” or dashboard, (b) create efficiencies and remove redundancies between legacy building systems, and (c) provide a Digital Twin, as a software service offering to tenants and other clients to help improve energy and operational efficiency.

 

Competition

 

The primary competitors for the Company in the Digital Twin market include Bentley, AutoDesk, Esri, Helix, Urbanetic, Dassault Systemes and Willow.  General Electric, IBM Corporation, Microsoft Corporation, Oracle Corporation, PTC, Inc., and ANSYS, Inc. also provide digital twin solutions in the U.S., but do not compete directly with the Company, as their solutions focus primarily on the manufacturing sector, whereas Cityzenith solutions are focused on the building and infrastructure sectors.

 

Our Sales and Marketing Strategy

 

Based on market research and sales in 2019, we believe that our best near-term market for our Smart World ProTM Platform in the US will be through targeting industry-leading, enterprise organizations, having recognized a need for large-scale 3d Digital Twin technology in identified industry segments and promoting Smart World ProTM as the leading Digital Twin solution for unlocking the long-term value of smart building techology.  Primary target sectors include AECO (architecture, engineering, and construction), campus operators, property management firms, smart building owners, REITs, and megaprojects. These segments include local governments building “Smart Cities”, commercial real estate firms such as CBRE, and institutional campuses.  We also plan to leverage existing customer bases and active leads.

 

Summary of Risks Affecting Us

 

We are subject to a number of risks, which are set out in more detail in “Risk Factors”. Risks include the following:

 

·We have a limited operating history upon which you can evaluate our performance. 

·We may not be able to successfully implement growth. 

·The services we sell are advanced, and we need to rapidly and successfully develop and introduce new products in a competitive, demanding and rapidly changing environment. 

·We depend on a small management team. 

·A failure, disruption, cyberattack, or other breach in the security of an information technology system or infrastructure that the Company utilizes could adversely affect its business, reputation and costs 

·Traditional bank finance may not be available in the near term. 

·There is no current market for any shares of the Company’s Common Stock. 


3


 

THE OFFERING

 

Securities being offered:

 

Up to 17,491,3043 shares of Common Stock for total gross proceeds of up to $20,000,000 on a best-efforts basis.

 

 

 

Securities being offered by the Selling

shareholders

 

7,000,000 shares of common stock, at a fixed price of $1.15 offered by selling shareholder in a resale offering. This fixed price applies at all times for the duration of the offering.

 

 

 

Offering price per share:

 

$1.15 per share.

 

 

 

Minimum subscription:

  

The minimum subscription amount is $500.

 

 

 

Common Stock outstanding before the offering:

 

14,191,546 shares.

 

 

Common Stock outstanding after the offering:

 

31,682,8504 shares of Common Stock.

 

 

 

Convertible Securities: 

In addition to the shares of Common Stock and Preferred Stock, the Company also has 1,091,392 shares reserved for issuance upon the conversion of $1,070,000 in CrowdSafe Notes, Warrants to purchase 4,172,906 shares, Dreamit Convertible Securities of 50,000 shares and Options to purchase 3,809,037 shares.

 

 

Placement agent:

 

We have engaged StartEngine Primary LLC to serve as our lead placement agent to assist in the placement of our securities on a best efforts basis. See “Plan of Distribution.”

 

 

 

Restrictions on investment amount:

 

Generally, no sale may be made to you in this offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(c) of Regulation A. For general information on investing, we encourage you to refer to www.investor.gov.

 

 

 

Termination of the offering:

 

The offering will terminate at the earlier of: (1) the date on which the maximum offering amount has been sold, (2) the date which is three years after this offering has been qualified by the SEC or (3) the date on which this offering is earlier terminated by us in our sole discretion.

 

 

 

Proposed listing:

 

Prior to this offering, there has been no public market for our Common Stock. We may apply for the listing of our Common Stock on a national exchange (i.e., NYSE or NASDAQ) or for the quotation of our Common Stock on the OTCQB or OTCQX market maintained by OTC Markets Group Inc. after this offering is successfully concluded, subject to certain considerations, including, without limitation, the size and timing of the completion of this offering, and whether we accomplish certain commercialization milestones. 

 

 

 

Use of proceeds:

 

We intend to use the net proceeds of this offering for sales and marketing, research and development, intellectual property development and protection and working capital and other general corporate purposes. We may also use a portion of the proceeds to repurchase up to 618,808 shares of Series A Preferred Stock from one or more shareholders.  Pending such uses, we will invest the proceeds of the offering in short-term, interest-bearing, investment-grade securities, certificates of deposit or direct or guaranteed obligations of the United States. See “Use of Proceeds” section for details.

 

 

 

Risk factors:

 

Investing in our securities involves risks. See the section entitled “Risk Factors” in this offering circular and other information included in this offering circular for a discussion of factors you should carefully consider before deciding to invest in our securities.

 


3 Includes up to 2,608,696 Bonus Shares available to investors as perks based upon investment level.  These bonus shares will be paid for by the Company in the form of discount and no consideration is given to participate in this program

4 The number of shares of Common Stock outstanding does not give effect to 3,809,037 shares of our Common Stock issuable upon the exercise of outstanding stock options, 4,172,906 shares of our Common Stock issuable upon the exercise of outstanding warrants outstanding and 1,091,392 shares issuable upon conversion of $1,070,000 in CrowdSafe investment instruments, which are convertible, at the election of the Company, into shares of CF Shadow Series of the Capital Stock (whether Preferred Stock or another classes issued by the Company) sold in the first equity financing of $1,000,000 or more following the issuance of the CrowdSafe instruments.


4


 

 

 

 

RISK FACTORS

 

The SEC requires that we identify risks that are specific to our business and financial condition. We are subject to all of the same risks impacting small, early stage businesses, including risks relating to economic downturns, political and economic events, and technological developments (such as hacking and the ability to prevent hacking). Additionally, early-stage companies are inherently riskier than more developed companies. You should consider general risks as well as specific risks when deciding whether to invest in our Company.

 

General Risks Related to Current Market Conditions.

 

The Current Coronavirus Pandemic May Adversely Affect the Global Economy and the Company’s Operations

As has been widely reported, the emergence of a novel coronavirus (SARS-CoV-2) and a related respiratory disease (COVID-19) in China resulted in the spread to additional countries throughout the world, including the United States, leading to a global pandemic.

The COVID-19 pandemic has led to severe disruptions and volatility in the global supply chain, market and economies, and those disruptions have since intensified and will likely continue for some time.  Concern about the potential effects of COVID-19 and the effectiveness of measures being put in place by global governmental bodies at various levels as well as by private enterprises (such as workplaces, trade groups, amateur and professional sports leagues and conferences, places of worship, schools and retail establishments, among others) to contain or mitigate the spread of COVID-19 have adversely affected economic conditions and markets globally, and have led to significant, sustained and unprecedented volatility in the financial markets.  Measures implemented in the United States to limit the spread of COVID-19, such as quarantines, event cancellations and social distancing, will significantly limit economic activity.  There can be no assurance that such measures or other additional measures implemented from time to time will be successful in limiting the spread of the virus and what effect those measures will have on the economy generally or on the Company.

There can be no assurance that any measures undertaken by the federal government, or by state or local governments, will be effective to mitigate the negative near-term and potentially longer-term impact of the COVID-19 pandemic on employment, real estate development, construction and the global economy more generally.  

Many businesses have moved to a remote working environment, temporarily suspended operations, laid-off or furloughed a significant percentage of their workforce or shut down completely.  Other businesses have transitioned or may in the future transition all or a substantial portion of their operations to remote working environments (as a result of state or local requirements or otherwise in response to the COVID-19 pandemic). Although the Company had already implemented a remote work environment, there is no assurance that the continued remote working environment will not have a material adverse impact on the Company or its customers, which may adversely impact the Company and its operations.

Turbulence in the Financial Markets, the Mortgage Market and the Economy May Adversely Affect the Performance and/or Market Value of the Company and the Shares

Continued concerns about the effects of the spread of SARS-CoV-2 and the stability of the real estate development and construction estate markets in the United States and economic conditions in the United States, Europe and the Asia-Pacific region generally have contributed to increased market volatility and diminished growth expectations for the U.S. economy.  Although the U.S. economy emerged from recession previously, other, possibly more severe, recessions and/or economic bubbles (and subsequent market devaluation) may ensue as a result of the COVID-19 pandemic or due to some other cause.

Particular uncertainty persists regarding the prospects for growth in the U.S. economy, and a number of factors have contributed to this uncertainty, including the coronavirus pandemic, increased unemployment, rising government debt levels, prospective Federal Reserve policy shifts, changing U.S. consumer spending patterns, recently adopted


5


and pending regulations (including with respect to asset-backed securitization), political instability and changing expectations for inflation and deflation.  Income growth and employment prospects affect mortgagors’ ability to repay mortgage loans, and there is risk that economic activity could be weaker than anticipated.  Furthermore, several state and local governments in the United States are experiencing, and may continue to experience, severe budgetary strain.  Any or all of the circumstances described above may lead to further volatility in or disruption of the economies, markets and industries, including the industry in which the Company operates.  Moreover, other types of events may affect financial markets, such as war, revolt, insurrection, armed conflict, terrorism, political crisis, natural disasters, pandemics, such as coronavirus, and man-made disasters.

 

Risks Related to the Company’s Business and Industry

 

We have a limited operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.

 

The Company is still in an early phase and is just beginning to implement its business plan. There can be no assurance that it will ever operate profitably. The likelihood of its success should be considered in light of the problems, expenses, difficulties, complications and delays usually encountered by companies in their early stages of development. The Company may not be successful in attaining the objectives necessary for it to overcome these risks and uncertainties.

 

The amount of capital the Company is attempting to raise in this Offering may not be enough to sustain the Company’s current business plan.

 

In order to achieve the Company’s near and long-term goals, the Company may need to procure funds in addition to the amount raised in the Offering. There is no guarantee the Company will be able to raise such funds on acceptable terms or at all. If we are not able to raise sufficient capital in the future, we may not be able to execute our business plan, our continued operations will be in jeopardy and we may be forced to cease operations and sell or otherwise transfer all or substantially all of our remaining assets, which could cause an investor to lose all or a portion of his or her investment.

 

The Company is not subject to Sarbanes-Oxley regulations and may lack the financial controls and procedures of public companies.

 

The Company may not have the internal control infrastructure that would meet the standards of a public company, including the requirements of the Sarbanes Oxley Act of 2002. As a privately-held (non-public) Company, the Company is currently not subject to the Sarbanes Oxley Act of 2002, and it’s financial and disclosure controls and procedures reflect its status as a development stage, non-public company. There can be no guarantee that there are no significant deficiencies or material weaknesses in the quality of the Company’s financial and disclosure controls and procedures. If it were necessary to implement such financial and disclosure controls and procedures, the cost to the Company of such compliance could be substantial and could have a material adverse effect on the Company’s results of operations.

 

The services we sell are advanced, and we need to rapidly and successfully develop and introduce new products in a competitive, demanding and rapidly changing environment.

 

To succeed in our intensely competitive industry, we must continually improve, refresh and expand our services offerings to include newer features, functionality or solutions, and keep pace with price-to-performance gains in the industry. Shortened product life cycles due to customer demands and competitive pressures impact the pace at which we must introduce and implement new technology. This requires a high level of innovation by both our software developers and the suppliers of the third-party software components included in our systems. In addition, bringing new solutions to the market entails a costly and lengthy process, and requires us to accurately anticipate customer needs and technology trends. We must continue to respond to market demands, develop leading technologies and maintain leadership in analytic data solutions performance and scalability, or our business operations may be adversely affected.


6


 

We must also anticipate and respond to customer demands regarding the compatibility of our current and prior offerings. These demands could hinder the pace of introducing and implementing new technology. Our future results may be affected if our products cannot effectively interface and perform well with software products of other companies and with our customers’ existing IT infrastructures, or if we are unsuccessful in our efforts to enter into agreements allowing integration of third-party technology with our database and software platforms. Our efforts to develop the interoperability of our products may require significant investments of capital and employee resources. In addition, many of our principal products are used with products offered by third parties and, in the future, some vendors of non-Company products may become less willing to provide us with access to their products, technical information and marketing and sales support. As a result of these and other factors, our ability to introduce new or improved solutions could be adversely impacted and our business would be negatively affected.

 

Our business could be negatively impacted by cyber security threats, attacks and other disruptions.

 

Like others in our industry, we continue to face advanced and persistent attacks on our information infrastructure where we manage and store various proprietary information and sensitive/confidential data relating to our operations. These attacks may include sophisticated malware (viruses, worms, and other malicious software programs) and phishing emails that attack our products or otherwise exploit any security vulnerabilities. These intrusions sometimes may be zero-day malware that are difficult to identify because they are not included in the signature set of commercially available antivirus scanning programs. Experienced computer programmers and hackers may be able to penetrate our network security and misappropriate or compromise our confidential information or that of our customers or other third parties, create system disruptions, or cause shutdowns. Additionally, sophisticated software and applications that we produce or procure from third parties may contain defects in design or manufacture, including “bugs” and other problems that could unexpectedly interfere with the operation of the information infrastructure. A disruption, infiltration or failure of our information infrastructure systems or any of our data centers as a result of software or hardware malfunctions, computer viruses, cyber-attacks, employee theft or misuse, power disruptions, natural disasters or accidents could cause breaches of data security, loss of critical data and performance delays, which in turn could adversely affect our business operations.

 

Hacking, interruptions, disruption, cyberattack, or other breach in the security of an information technology system or infrastructure that the Company utilizes could adversely affect our business and reputation and increase our costs.

 

The Company’s information systems store and process confidential user, employee, and other sensitive personal and business data, and therefore maintaining the Company’s network security is of critical importance. The Company uses third-party technology and systems for a variety of information systems operations, including encryption and authentication technology, employee email, domain name registration, content delivery to customers, back-office support, and other functions. The Company’s systems, and those of third parties upon which its business relies, may be vulnerable to interruption or damage that could result from natural disasters, fires, power outages, acts of terrorism or other similar events, or from deliberate attacks such as computer hacking, computer viruses, worms or other destructive or disruptive software, process breakdowns, denial of service attacks, malicious social engineering or other malicious activities, or any combination of the foregoing.

 

Such an event could result in a disruption of the Company’s services or improper disclosure of personal data or confidential information, which could harm the Company’s reputation, require it to expend resources to remedy such a security breach or defend against further attacks, divert management’s attention and resources, or subject the Company to liability under laws that protect personal data, resulting in increased operating costs or loss of revenue.

 

The Company has implemented controls and taken other preventative measures designed to strengthen its systems against disruptions and attacks, including measures designed to reduce the impact of a security breach at its third-party vendors. Although the costs of the controls and other measures the Company has taken to date have not had a material effect on its financial condition, results of operations, or liquidity, there can be no assurance as to the cost of additional controls and measures that the Company may conclude are necessary in the future.

 


7


Interruptions or delays in services from the Company’s third-party data center hosting facilities or cloud computing platform providers could impair the delivery of our services and harm the Company’s business.

currently serves its customers from third-party data center hosting facilities and cloud computing platform providers located in the United States and other countries. Any damage to, or failure of, these systems generally could result in interruptions in the Company’s services. Interruptions in the Company’s services could cause the Company to issue credits or pay penalties, cause customers to terminate their use of the Company’s services, and/or adversely affect the Company’s attrition rates and its ability to attract new customers, all of which would reduce the Company’s revenue. The Company’s business would also be harmed if its customers and potential customers believe the Company’s services are unreliable.

 

The Company’s success depends on its ability to respond and adapt to changes in technology and consumer behavior.

 

Changes in technology and consumer behavior pose a number of challenges that could adversely affect the Company’s business. For example, among others:

 

·The Company may be unable to expand the use of its services to other platforms that its users may find more appropriate; 

 

·There may be changes in client sentiment about the quality or usefulness of the Company’s services; and 

 

·Newer products may lead to pricing restrictions and a reduction of distribution control by the Company. 

 

Responding to these challenges may require significant investment. There can be no assurance that the Company will be able to raise the funds necessary to make these investments on commercially reasonable terms or at all.

 

Potential for new or existing services could be eroded by competition.

 

Any continued future success that the Company might enjoy will depend upon many factors, including factors beyond the control of the Company and/or which cannot be predicted at this time. These factors may include, but are not limited to: changes in or increased levels of competition, including the entry of additional competitors and increased success by existing competitors; changes in general economic conditions; and reduced margins caused by competitive pressures. These conditions could have a material adverse effect upon the Company’s business, operating results, and financial condition.

Defects or disruptions in the Company’s services could diminish demand for the Company’s services and/or subject the Company to substantial liability.

 

Because the Company’s services are complex and incorporate a variety of hardware and proprietary and third-party software, the Company’s services may have errors or defects that could result in unanticipated downtime for its subscribers and harm to the Company’s reputation and its business. Cloud services frequently contain undetected errors when first introduced or when new versions or enhancements are released. The Company has from time to time found defects in, and experienced disruptions to, its services, and new defects or disruptions may occur in the future. In addition, the Company’s customers may use its services in unanticipated ways that may cause a disruption in services for other customers attempting to access their data. Since the Company’s customers use the Company’s services for important aspects of their business, any errors, defects, disruptions in service, or other performance problems could hurt the Company’s reputation and could damage the Company’s customers’ businesses. As a result, customers could elect to not renew the Company’s services, or delay or withhold payment to the Company. The Company could also lose future sales, or customers could make warranty or other claims against the Company, which could result in an increase in the Company’s provision for doubtful accounts, an increase in collection cycles for accounts receivable, or the expense and risk of litigation.


8


If the Company fails to promote and maintain its brand in the market, the Company’s business, operating results, financial condition, and its ability to attract customers could be materially adversely affected.

 

The Company’s success depends on its ability to create and maintain brand awareness for its service offerings. This may require a significant amount of capital to allow the Company to market its products and services and to establish brand recognition and customer loyalty. The Company can offer no assurances that it will be successful in maintaining its competitive edge or in establishing new awareness of the Company’s brand, which allows the Company to effectively compete in this market. The importance of brand recognition will continue to increase because low barriers of entry to the industries in which the Company operates may result in an increased number of direct competitors. To promote the Company’s brand, the Company may be required to continue to increase its financial commitment to creating and maintaining brand awareness. The Company may not generate a corresponding increase in revenue to justify these costs.

 

The Company’s failure to comply with government rules and regulations could harm its business.

 

The Company must comply with applicable local, state, and federal rules, laws and regulations. The Company believes that it does comply with the rules and regulations required of it. However, if the Company operates in breach of the law, it may be subject to penalties that could impede its ability to continue doing business, or it may be subject to lawsuits. If it fails to comply with the law, the Company may have to stop operating, which would cause Investors to lose their investment.

 

The Company could be subject to unanticipated regulations.

 

There may be existing regulations that management is not aware of, and new regulations affecting the Company’s business or services could be adopted in the future. Any such regulations could be costly or impossible for the Company to comply with. Furthermore, the adoption or modification of laws or regulations relating to the Internet or other areas of the Company’s business could limit or otherwise adversely affect the manner in which it currently conducts its business. In addition, the continued growth and development of the market for technology services similar to those offered by the Company may lead to more stringent consumer protection laws, which could impose additional burdens on the Company. If the Company is required to comply with new regulations or legislation or new interpretations of existing regulations or legislation, this compliance could cause the Company to incur additional expenses or alter its business model.

 

Key relationship risk.

 

The Company maintains partnerships with several entities that are critical to its success. The Company’s current revenue model depends on key relationships with technology providers, third party service providers and other partners. While a major focus of the Company’s strategic planning lies in maximizing the value from these interactions in new ways, over-reliance on these relationships is a risk. Furthermore, there is a risk that if the Company’s end users begin to interact directly with partners, this may negatively affect revenue and harm the business.

 

Dependence on key personnel.

 

Much of the Company’s success depends on the skills, experience, and performance of its key persons. The Company currently does not have a firm plan fully detailing how to replace any of these persons in the case of death or disability. The Company’s success also depends on the Company’s ability to recruit, train, and retain qualified personnel. The loss of the services of any of the key members of senior management, other key personnel, or the Company’s inability to recruit, train, and retain senior management or key personnel may have a material adverse effect on the Company’s business, operating results, and financial condition.


9


 

Business will suffer if we are not able to scale our network as demand increases.

 

We have had only limited deployment of our products services to date, and we cannot be certain that our network can connect and manage a substantially larger number of customers at high transmission speeds. Our network may not be scalable to expected customer levels while maintaining superior performance. In addition, as customers’ usage increases, we will need to make additional investments in our infrastructure to maintain adequate technology and support. We cannot assure you that we will be able to make these investments successfully or at an acceptable cost. Upgrading our infrastructure may cause delays or failures in our network. As a result, in the future our network may be unable to achieve or maintain a sufficiently high transmission capacity. Our failure to achieve or maintain high capacity data transmission could significantly reduce demand for our services, reducing our revenue and causing our business and financial results to suffer.

 

Our business will suffer if we do not respond to technological changes.

 

The market for content delivery services is likely to be characterized by rapid technological change, frequent new product and service introductions and changes in customer requirements. We may be unable to respond quickly or effectively to these developments. If competitors introduce products, services or technologies that are better than ours or that gain greater market acceptance, or if new industry standards emerge, our technology may become obsolete, which would materially and adversely affect our business, results of operations and financial condition.

 

In developing our Platform, we have made, and will continue to make, assumptions about the standards that our customers and competitors may adopt. If the standards adopted are different from those which we may now or in the future promote or support, market acceptance of our Platform may be significantly reduced or delayed and our business will be seriously harmed. In addition, the introduction of services or products incorporating new technologies and the emergence of new industry standards could render our existing services obsolete.

 

The Company is a development stage business, and all risks associated with an early stage company.

 

The Company has only a limited history upon which an evaluation of its prospects and future performance can be made.  The Company’s proposed operations are subject to all business risks associated with new enterprises.  The likelihood of the Company’s success must be considered in light of the problems, expenses, difficulties, complications, and delays frequently encountered in connection with the expansion of a business, operation in a competitive industry, and the continued development of advertising, promotions and a corresponding customer base.  There is a possibility that the Company could sustain losses in the future.  There can be no assurances that we will operate profitably.  

 

We could incur substantial costs defending our intellectual property from infringement or a claim of infringement.

 

Other companies, including our competitors, may obtain patents or other proprietary rights that would prevent, limit or interfere with our ability to make, sue or sell our service. As a result, we may be infringing on the proprietary rights of others. In the event of a successful claim of infringement against us and our failure or inability to license the infringed technology, our business and operating results would be significantly harmed. Companies in the publishing and content delivery business are increasingly bringing suits alleging infringement of the proprietary rights, particularly patent rights. Any litigation or claims, whether or not valid, could result in substantial costs and diversion of resources. Intellectual property litigation or claims could force us to do one or more of the following:

 

·Cease selling, incorporating or using products or services that incorporate the challenged intellectual property; 

 

·Obtain a license from the holder of the infringed intellectual property right, which license may not be available on reasonable terms; and  

 

·Seek other products or services. 


10


If we are forced to take any of the foregoing actions, our business may be seriously harmed. We may not carry adequate insurance to cover potential claims of this type or may not be adequate to indemnify us for all liability that may be imposed.

 

Unanticipated obstacles to execution of the business plan.

 

The Company’s business plans may change significantly.  Many of the Company’s potential business endeavors are capital intensive and may be subject to statutory or regulatory requirements. Management believes that the Company’s chosen activities and strategies are achievable in light of current economic and legal conditions with the skills, background, and knowledge of the Company’s principals and advisors. Management reserves the right to make significant modifications to the Company’s stated strategies depending on future events.

 

Management discretion as to the use of proceeds

 

The net proceeds from this Offering will be used for the purposes described under “Use of Proceeds.” The Company reserves the right to use the funds obtained from this Offering for other similar purposes not presently contemplated which it deems to be in the best interests of the Company and its investors in order to address changed circumstances or opportunities.  As a result of the foregoing, the success of the Company will be substantially dependent upon the discretion and judgment of management with respect to application and allocation of the net proceeds of this Offering.  Investors for the Shares offered hereby will be entrusting their funds to the Company’s management, upon whose judgment and discretion the investors must depend.

 

If we are unable to successfully develop or innovate for existing or future products and services, our revenue growth rate and profits may be reduced or prospects thereof severely diminished.

 

To successfully develop and grow our proposed business, we must develop and distribute our products and services to market on schedule and in a profitable manner. Delays or failures in launch or distribute our products and services could hurt our ability to meet our growth objectives, which may affect our financial projections and may impact our stock price. We cannot guarantee that the services will be able to achieve our expansion goals or that our Platform will be operated profitably. Our ability to expand successfully will depend on a number of factors, many of which are beyond our control.

 

If we are unable to successfully develop or innovate for existing or future products and services, our revenue growth rate and profits may be reduced.

 

To successfully develop and grow our proposed business, we must develop, distribute and commercialize our products and services, secure strategic partnerships with various authors, content providers and distributors, and bring our products and services to market on schedule and in a profitable manner, as well as spend time and resources on the development of future products, services and business strategies that are complementary to our products and services and business plan. Delays or failures in launch or distribute our mobile products and services could hurt our ability to meet our growth objectives, which may affect our financial projections and may impact our stock price. Moreover, if we are unable to continually develop and evolve our business strategy and launch additional products and services in the future, our business will be entirely dependent on the success of our products and services, which could hurt our ability to meet our objectives. We cannot guarantee that products and services or custom development services (or any future products or services we develop) will be able to achieve our expansion goals or that our products and services will be operated profitably. Our ability to expand successfully will depend on a number of factors, many of which are beyond our control.


11


 

Risks Related to our Business

 

Our sales and operating revenues could decline due to macro-economic and other factors outside of our control, such as changes in consumer confidence and declines in employment levels

 

Changes in national and regional economic conditions, as well as local economic conditions where we conduct our operations and where prospective purchasers of our products are organized and operate, may result in more caution on the part of homebuyers and, consequently, fewer purchases. These economic uncertainties involve, among other things, conditions of supply and demand in local markets and changes in consumer confidence and income, employment levels, and government regulations. These risks and uncertainties could periodically have an adverse effect on consumer demand for and the pricing of our products, which could cause our operating revenues to decline. Failure to achieve revenues, or a reduction in our revenues once achieved, could, in turn, negatively affect the market price of our securities. The construction industry is cyclical, has from time to time experienced significant difficulties, and is significantly affected by changes in general and local economic conditions such as:

 

·construction and building; 

·employment levels and job growth; 

·availability of financing; 

·interest rates; 

·consumer confidence; 

·demand; and 

·population growth. 

 

An oversupply of alternatives to the Company’s products, could depress prices and reduce margins for the sale of the Company’s Smart World Pro, Mapalyze App and Twin Up products.

 

A failure to meet customer specifications or expectations could result in lost revenues, increased expenses, negative publicity, claims for damages and harm to our reputation

 

A failure or inability by us to meet a future client’s expectations could damage our reputation and adversely affect our ability to attract new business and result in delayed or lost revenue. In the event the products we develop are not up to the expectations and standards of our clients, we face negative publicity and our reputation could be hurt. Furthermore, we may be sued or unable to collect accounts receivable if a future client is not satisfied with our services.

 

In addition, any failure to meet customers’ specifications or expectations could result in: (a) delayed or lost revenue; requirements to provide additional services to a customer at reduced charges or no charge; and (c) claims by customers for substantial damages against us, regardless of our responsibility for such failure, which may not be covered by insurance policies and which may not be limited by contractual terms.

 

If we are unable to manage future growth effectively, our profitability and liquidity could be adversely affected

 

Our ability to achieve our desired growth depends on our execution in functional areas such as management, sales and marketing, finance and general administration and operations. To manage any future growth, we must continue to improve our operational and financial processes and systems and expand, train and manage our employee base and control associated costs. Our efforts to grow our business, both in terms of size and in diversity of customer bases served, will require rapid expansion in certain functional areas and put a significant strain on our resources. We may incur significant expenses as we attempt to scale our resources and make investments in our business that we believe are necessary to achieve long-term growth goals. If we are unable to manage our growth effectively, our expenses could increase without a proportionate increase in revenue, our margins could decrease, and our business and results of operations could be adversely affected.


12


Risks Related to the Offering

 

Stockholders must consent to the jurisdiction of Illinois for most claims.

 

The Subscription Agreement for this Offering requires investors to consent to the jurisdiction of the state or federal courts located within the State of Illinois, the location of the Company’s principal office.  Investors located outside the State of Illinois may have difficulty bringing any legal claim against us due to geographic limitations and may find it difficult and costly to respond to claims.  Exclusive jurisdiction provisions have been struck down by the courts of some states and may not be enforceable and furthermore may discourage claims or limit shareholders´ ability to bring a claim in a judicial forum that they deem favorable.  However, the exclusive jurisdiction shall not apply to the extent it would violate any federal law, including, but not limited to, any action arising under the Securities Act of 1933 or the Exchange Act of 1934, the exclusive jurisdiction of federal courts over all suits brought to enforce any duty or liability created by the exchange act or the rules and regulations thereunder and any concurrent jurisdiction of federal and state courts over any action brought to enforce any duty or liability created by the securities act or the rules or regulations thereunder.

 

 

The Company will have broad discretion as to use of proceeds.

 

The Company’s management will have wide discretion as to the exact allocation, priority, and timing of the allocation of funds raised from the Offering. The allocation of the proceeds of the Offering may vary significantly depending upon numerous factors, including the success that the Company has in marketing its services and products. Accordingly, management will have broad discretion with respect to the expenditure of the net proceeds of the Offering. Investors purchasing the Shares offered herein will be entrusting their funds to the Company’s management, whose judgment the subscribers must depend on. (See “Use of Proceeds”).

 

Certain investors are entitled to pay a lower price for our shares

 

We are offering the Shares at $1.15 per share. Based upon the investment amount, certain investors will be entitled to receive bonus common shares (“Bonus Shares”) in an amount equal to up to 15% of the purchased amount.  If the maximum number of Bonus Shares were issued, this would constitute an additional 2,608,696 common shares, which would have the effect of diluting the holdings of non-Bonus Share holders by approximately 13% based upon the sale of $20,000,000.

 

There may not be a continuation of management control.

 

The Company’s present officers, directors, and principal stockholders own approximately 42% of the Company’s outstanding Common Stock. If the maximum offering occurs and all of the OWNer Shares and Bonus Shares are issued, the officers, directors, and principal stockholders will own 10,008,102 of the 34,291,546 (or 29.19%) of issued and outstanding voting stock (on a non-fully diluted basis). As a result, the Company’s present management and principal stockholders will not be able to elect a majority of the directors and will no longer be able to exert control over the Company.

 

There is no current market for the Companys Common Stock.

 

The Company is raising equity capital with a Regulation A+ Offering.  No registration rights are being offered at this time.  The Shares offered are only appropriate for an investor who understands and accepts the nature of an illiquid equity investment in a private company.  Investors should assume that they may not be able to liquidate their investment for some time, if at all, or pledge their shares as collateral.

 

We have not undergone an external valuation process.

 

Due to the number of intangible factors impacting a small, privately held company, the Company has decided not to undergo a formal valuation process at this time.  The valuation is based upon prior rounds of financing, and a multiple


13


of 2019 revenue, which totaled $182,632. Future valuations and/or sales of stock may occur at a valuation that is lower than the one used for this Offering.

 

You will experience immediate dilution in the book value per share of the common stock you purchase. 

 

Certain outstanding convertible securities of the Company will convert upon or after the close of the sale of the Shares of Common Stock in this offering. At the discretion of the Company, the Simple Agreements for Future Equity (“CrowdSafe(s)”) would convert into 1,091,392 shares of CF Shadow Series, which have substantially similar rights as the Company’s common stock, if the Company raises in excess of $1,000,000 in this offering.  If the Company elects to convert the CrowdSafes, you will experience additional dilution of your investment interest in this offering. In addition, the Company has issued one or more promissory notes to certain holders, including affiliates of the Company’s officers and directors, which could create a conflict of interest for the Company regarding the repayment of such notes.  The holders of convertible promissory notes could also convert those instruments into common shares.  See the section titled “Dilution” below for a more detailed discussion of the dilution you will incur if you purchase stock in this offering.

 

 

We could get sued.

 

Equity crowdfunding regulations have only been in place since 2015.  The regulations are still subject to interpretation and aspects have been untested by the courts. Allowing large numbers of people to invest means there is more risk of an unhappy person filing a questionable lawsuit against us.  We are striving to comply with Federal crowdfunding laws and all other applicable regulations as accurately as we can, but there is always a risk we will unintentionally overlook, omit or misstate something that someone might get upset about.  


14


 

DILUTION

 

Dilution means a reduction in value, control or earnings of the shares of Common Stock the investor owns.

 

An early-stage company typically sells its shares (or grants options to purchase its shares) to its founders and early employees at a very low cash cost, because they are, in effect, putting their “sweat equity” into the company. When the company seeks cash investments from outside investors, like you, the new investors typically pay more for the shares than the founders or earlier investors, which means that the cash value of your stake is diluted.

 

The Shares of Common Stock will be sold in this Offering for $1.15 per share. Pursuant to its Third Amended Certificate of Incorporation, the Company has the authority to issue up to 30,000,000 shares of Common Stock. At the time of this Offering, 14,191,546 shares of Common Stock are issued or outstanding. The Company has the authority to issue up to 5,000,000 shares of preferred stock (the “Preferred Stock”). At the time of this Offering, 618,008 shares of Preferred Stock are issued or outstanding.  In addition, as of the date hereof, the Company has granted options to employees and others to purchase shares of the Company’s Common Stock.  The price at which future options may be granted to purchase Common Stock will be determined as of the date of the grant of future options.

 

Dilution Table

 

If you invest in our Shares, your interest will be diluted to the extent of the difference between the public offering price per share of our Common Stock and the as adjusted net tangible book value per share of our capital stock after this Offering. Our net tangible book value as of March 31, 2020 was ($2,708,645) or ($0.20) per share of outstanding Common Stock.

 

The following table illustrates this per share dilution assuming the various threshold amounts are raised, giving consideration to the fact that the Company has outstanding options, SAFEs and other convertible securities. This table assumes that all of the Bonus Shares have been issued (effectively a discount). See “Plan of Distribution -- Discounted Price-Bonus Shares.”

 

The offering costs assumed in the following table includes 5% in commissions to StartEngine, as well as $100,000 in fixed legal, Edgarization, and accounting fees incurred for this offering.

 

Each table presents two scenarios for the convenience of the reader: a $1,000,000 raise from this offering and a fully subscribed $20,000,000 raise from this offering (the maximum offering). 


15


 

On Basis of Issued and Outstanding Shares 

  

$1 Million 

Raise 

  

  

$20 Million 

Raise 

  

Price per Share 

  

  

1.15 

  

  

 $ 

1.15 

  

Shares Issued 

  

  

  

1,000,000

(1)  

  

  

20,00,000

 (1) 

Capital Raised 

  

  

1,000,000

  

  

 $ 

20,000,000

  

Less: Offering Costs 

  

  

(150,000)

 

  

 $ 

(1,100,000)

 

Net Offering Proceeds 

  

  

850,000

  

  

 $ 

18,900,000

  

Net Tangible Book Value Pre-financing 

  

  

 $ 

(2,708,645)

 

  

 $ 

(2,708,645)

 

Net Tangible Book Value Post-financing 

  

  

 $ 

(1,858,645)

 

 

 $ 

16,191,355

 

  

  

  

  

  

  

  

  

  

  

Shares issued and outstanding as of March 31, 2020

  

  

  

14,191,546

  

  

  

14,191,546

  

Post-Financing Shares Issued and Outstanding 

  

  

  

15,191,546

  

  

  

34,191,546

  

  

  

  

  

  

  

  

  

  

  

Net tangible book value per share prior to offering 

  

  

 $ 

(0.19)

 

  

 $ 

(0.19)

 

Increase/(Decrease) per share attributable to new investors 

  

  

 $ 

0.07

  

  

 $ 

0.66

  

Net tangible book value per share after offering 

  

  

 $ 

(0.12)

  

  

 $ 

0.47

  

Dilution per share to new investors ($) 

  

  

 $ 

1.27

  

  

 $ 

0.68

  

Dilution per share to new investors (%) 

  

  

  

110.64

%  

  

  

58.82

%  

 

This second table below provides investors with an illustration of the dilution that would occur should all existing convertible notes, SAFEs, warrants and options outstanding as of March 31, 2020 be converted or exercised, respectively. While not every outstanding warrant or option may be exercised, and not every SAFE5 may convert to shares, as we have the option to repay in cash, we believe that it is important to identify the potential dilution that could occur upon the exercise of all existing securities issued by the Company. Additionally, we have included the automatic conversion of certain convertible notes in all levels of the raise because of the potential for those notes to convert based on additional financing outside of this Offering. Note, the table below uses an adjusted net tangible book value from the first table, which has been adjusted to reflect the potential new cash the Company would receive upon the exercise of issued warrants and options based on the current implied valuation of the Company.

  

 

On Basis of Full Conversion of Issued Instruments

  

$1 Million
Raise

  

  

$20 Million
Raise

  

Price per Share

  

1.15 

  

  

1.15 

  

Shares Issued

  

  

1,000,000

(1)  

  

  

20,000,000

 (1) 

Capital Raised

  

1,000,000

  

  

  

20,000,000

  

Less: Offering Costs

  

(150,000)

 

  

  

(1,100,000)

 

Net Offering Proceeds

  

850,000

  

  

  

18,900,000

  

Net Tangible Book Value Pre-financing

  

$

7,096,504

(2)

  

$

7,096,504

(2)

Net Tangible Book Value Post-financing

  

$

7,946,504

  

  

$

$25,996,504

  

  

  

  

  

  

  

  

  

  

Shares issued and outstanding pre-financing, assuming conversion of all convertible notes, SAFEs, as well as exercise of all warrants and options, and inclusion of incentive plan shares 

  

  

    23,825,974

(3)

  

  

     23,825,974

(3)

Post-Financing Shares Issued and Outstanding

  

  

     24,825,974

  

  

  

     43,825,974

  

  

  

  

  

  

  

  

  

  

Net tangible book value per share prior to offering

  

$

0.50

  

  

$

0.50

  

Increase/(Decrease) per share attributable to new investors

  

$

(0.18)

  

  

$

0.09

  

Net tangible book value per share after offering

  

$

0.32

  

  

$

0.59

  

Dilution per share to new investors ($)

  

$

0.83

  

  

$

0.56

  

Dilution per share to new investors (%)

  

  

72.17

%

  

  

48.42

%

 


5 The terms of the SAFE instruments provide that the Company has the discretion to convert the SAFES into equity upon the completion of an eligible financing of $2,000,000 or more.  The Company has elected to not convert such instruments in connection with this offering.


16


 

(1)

 

 

 

(2)

Assumes the inclusion of up to 2,608,696 bonus shares issued as perks to certain investors based upon investment amount. There is no accurate way to predict who will invest or how many bonus shares an investor may be entitled to receive.

 

Assumes the current net tangible book value of $(2,708,645) increased by $9,805,149, the amount that would be received upon full exercise of outstanding warrants and options at the current per share price.

 

 

 

(3) 

 

Assumes conversion of all SAFEs and exercise of all warrants and options outstanding as of March 31, 2020, resulting in the issuance of 10,709,361 shares. Does not include conversion of convertible notes and does not include the warrants issued to StartEngine.

 

Future Dilution

 

Another important way of looking at dilution is the dilution that happens due to our future actions. The investor’s stake in a Company could be diluted due to our issuing additional shares. In other words, when we issue more shares, the percentage of the company that you own will go down, even though our value and your shareholding may go up—you own a smaller piece of a larger company. This increase in the number of shares outstanding could result from a stock offering (such as an initial public offering, another financing round, a venture capital round, angel investment), employees exercising stock options, or by conversion of certain instruments (e.g. convertible bonds, preferred shares or warrants) into stock.

 

Typically, the terms of convertible notes issued by early-stage companies provide that in the event of another round of financing, the holders of the convertible notes get to convert their notes into equity at a “discount” to the price paid by the new investors, i.e., they get more shares than the new investors would for the same price. Additionally, convertible notes may have a “price cap” on the conversion price, which effectively acts as a share price ceiling. Either way, the holders of the convertible notes get more shares for their money than new investors. In the event that the financing is a “down round” the holders of the convertible notes will dilute existing equity holders, and even more than the new investors do, because they get more shares for their money. Investors should pay careful attention to the amount of convertible notes that the Company has issued (and may issue in the future), and the terms of those notes.

 

If we decide to issue more shares, an investor could experience value dilution, with each share being worth less than before, and will experience control dilution, with the total percentage an investor owns being less than before. There may also be earnings dilution, with a reduction in the amount earned per share (though this typically occurs only if we offer dividends, and most early stage companies are unlikely to offer dividends, preferring to invest any earnings back into the company).

 

SELLING SHAREHOLDERS

 

The shares being offered for resale by the selling shareholders consist of 7,000,000 shares of our common stock held by 152 shareholders.

 

The following table sets forth the name of the selling shareholder, the number of shares of common stock beneficially owned by each of the selling shareholder as of June 18, 2020 and the number of shares of common stock being offered by the selling shareholder. The shares being offered hereby are being qualified to permit public secondary trading, and the selling shareholders may offer all or part of the shares for resale from time to time. However, the selling shareholder is under no obligation to sell all or any portion of such shares nor is the selling shareholder obligated to sell any shares immediately upon effectiveness of this offering circular. All information with respect to share ownership has been furnished by the selling shareholder.


17


 

Name of selling shareholder

 

 

 Shares of Common stock owned prior to offering (1)

 

 

 

Percentage of Common stock owned prior to offering (1) 

 Shares of Common stock to be sold (2)

 

 

 

 Shares of Common stock owned after offering (if all shares are sold)

 

 

 

Percent of common stock owned after offering (if all shares are sold)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Abdallah Hassan Bohulaigah

 

 

                                  22,979

 

 

 

0.11%

              7,798

 

 

 

                                     15,181

 

 

 

0.03%

ACG Funding LLC

 

 

                                  59,840

 

 

 

0.29%

           20,308

 

 

 

                                     39,532

 

 

 

0.09%

Alexander Saint-Amand

 

 

                                  13,382

 

 

 

0.06%

              4,542

 

 

 

                                        8,840

 

 

 

0.02%

Alvitur Capital LLC (Jason Niemann)

 

 

                                  12,500

 

 

 

0.06%

              4,242

 

 

 

                                        8,258

 

 

 

0.02%

Anand Ladsariya

 

 

                                  15,400

 

 

 

0.07%

              5,226

 

 

 

                                     10,174

 

 

 

0.02%

Andres Batista

 

 

                               300,000

 

 

 

1.45%

        101,813

 

 

 

                                  198,187

 

 

 

0.45%

Andres Elizondo

 

 

                                  43,886

 

 

 

0.21%

           14,894

 

 

 

                                     28,992

 

 

 

0.07%

Andrew Holt

 

 

                                     8,838

 

 

 

0.04%

              2,999

 

 

 

                                        5,839

 

 

 

0.01%

Andrew Nicolaou

 

 

                                     1,000

 

 

 

0.00%

                   339

 

 

 

                                            661

 

 

 

0.00%

Andrew Penney

 

 

                                     7,500

 

 

 

0.04%

              2,545

 

 

 

                                        4,955

 

 

 

0.01%

Andrew Tackaberry

 

 

                                  40,250

 

 

 

0.20%

           13,660

 

 

 

                                     26,590

 

 

 

0.06%

Anthony Edward Pratt

 

 

                                     9,457

 

 

 

0.05%

              3,209

 

 

 

                                        6,248

 

 

 

0.01%

Artee Rana

 

 

                                  25,000

 

 

 

0.12%

              8,484

 

 

 

                                     16,516

 

 

 

0.04%

Berlin Investments LLC David Fox

 

 

                                     2,676

 

 

 

0.01%

                   908

 

 

 

                                        1,768

 

 

 

0.00%

Bhavika Parmar

 

 

                                     5,000

 

 

 

0.02%

              1,697

 

 

 

                                        3,303

 

 

 

0.01%

Callen Gregory Barton

 

 

                                  72,610

 

 

 

0.35%

           24,642

 

 

 

                                     47,968

 

 

 

0.11%

Christopher Mark Partington

 

 

                                  65,229

 

 

 

0.32%

           22,137

 

 

 

                                     43,092

 

 

 

0.10%

Christopher Richard Short

 

 

                                  20,125

 

 

 

0.10%

              6,830

 

 

 

                                     13,295

 

 

 

0.03%

Daniel Mosquera

 

 

                                  70,000

 

 

 

0.34%

           23,756

 

 

 

                                     46,244

 

 

 

0.11%

David Von Dadelszen

 

 

                                         193

 

 

 

0.00%

                      65

 

 

 

                                            128

 

 

 

0.00%

Deanna Anstett

 

 

                                     6,189

 

 

 

0.03%

              2,100

 

 

 

                                        4,089

 

 

 

0.01%

Deep Bali

 

 

                                  25,000

 

 

 

0.12%

              8,484

 

 

 

                                     16,516

 

 

 

0.04%

Dena Valley Corporation

 

 

                               773,647

 

 

 

3.75%

        262,556

 

 

 

                                  511,091

 

 

 

1.17%

Derek de Souza

 

 

                                     3,876

 

 

 

0.02%

              1,315

 

 

 

                                        2,561

 

 

 

0.01%

Despo Karatziva

 

 

                                  11,500

 

 

 

0.06%

              3,903

 

 

 

                                        7,597

 

 

 

0.02%

Domenico Ranucci

 

 

                                  52,632

 

 

 

0.26%

           17,862

 

 

 

                                     34,770

 

 

 

0.08%

Donald Carlson

 

 

                                  24,982

 

 

 

0.12%

              8,478

 

 

 

                                     16,504

 

 

 

0.04%

Dr. Ram Shroff

 

 

                                     4,100

 

 

 

0.02%

              1,391

 

 

 

                                        2,709

 

 

 

0.01%

Edward Leigh

 

 

                                     3,863

 

 

 

0.02%

              1,311

 

 

 

                                        2,552

 

 

 

0.01%

Emma Crespo Carneiro

 

 

                                  31,814

 

 

 

0.15%

           10,797

 

 

 

                                     21,017

 

 

 

0.05%

Eric Epstein

 

 

                                     6,147

 

 

 

0.03%

              2,086

 

 

 

                                        4,061

 

 

 

0.01%

Evangelos Karatziva

 

 

                                  11,500

 

 

 

0.06%

              3,903

 

 

 

                                        7,597

 

 

 

0.02%

Federico Forcolini

 

 

                               276,505

 

 

 

1.34%

           93,839

 

 

 

                                  182,666

 

 

 

0.42%

Foreign Remittance

 

 

                                     1,944

 

 

 

0.01%

                   660

 

 

 

                                        1,284

 

 

 

0.00%

Gary William Ireland

 

 

                                     7,994

 

 

 

0.04%

              2,713

 

 

 

                                        5,281

 

 

 

0.01%

George Goglidze Berdzenishvili

 

 

                                  36,092

 

 

 

0.17%

           12,249

 

 

 

                                     23,843

 

 

 

0.05%

Gianluca de Arcangelis

 

 

                                  52,980

 

 

 

0.26%

           17,980

 

 

 

                                     35,000

 

 

 

0.08%

Girish Khera

 

 

                                     8,549

 

 

 

0.04%

              2,901

 

 

 

                                        5,648

 

 

 

0.01%

Gordon Feller

 

 

                                  90,000

 

 

 

0.44%

           30,544

 

 

 

                                     59,456

 

 

 

0.14%

Greg Campbell

 

 

                                     3,100

 

 

 

0.02%

              1,052

 

 

 

                                        2,048

 

 

 

0.00%

Heath Lansbury (Shadow Foundr)

 

 

                                  45,740

 

 

 

0.22%

           15,523

 

 

 

                                     30,217

 

 

 

0.07%

Heiko Ammermann

 

 

                                  10,000

 

 

 

0.05%

              3,394

 

 

 

                                        6,606

 

 

 

0.02%

Horace Kevin Gonsalves

 

 

                                  69,993

 

 

 

0.34%

           23,754

 

 

 

                                     46,239

 

 

 

0.11%

Ilias Tzampazis

 

 

                                  39,364

 

 

 

0.19%

           13,359

 

 

 

                                     26,005

 

 

 

0.06%

Impelling Ventures LLC (Kenneth Impelizerri)

 

 

                                  50,000

 

 

 

0.24%

           16,969

 

 

 

                                     33,031

 

 

 

0.08%

Infrashares Cityzenith Capital Fund LLC

 

 

                                  33,000

 

 

 

0.16%

           11,199

 

 

 

                                     21,801

 

 

 

0.05%

Intesa Sanpaolo

 

 

                                  60,000

 

 

 

0.29%

           20,363

 

 

 

                                     39,637

 

 

 

0.09%

Iyas Alqasem

 

 

                                  40,250

 

 

 

0.20%

           13,660

 

 

 

                                     26,590

 

 

 

0.06%

Jamal Zakaria

 

 

                               100,000

 

 

 

0.48%

           33,938

 

 

 

                                     66,062

 

 

 

0.15%

James Mintz

 

 

                                  25,000

 

 

 

0.12%

              8,484

 

 

 

                                     16,516

 

 

 

0.04%

James Peter Renwick

 

 

                                  46,350

 

 

 

0.22%

           15,730

 

 

 

                                     30,620

 

 

 

0.07%

Jasjit Singh

 

 

                                     4,100

 

 

 

0.02%

              1,391

 

 

 

                                        2,709

 

 

 

0.01%

Jason Crow

 

 

                                     6,629

 

 

 

0.03%

              2,250

 

 

 

                                        4,379

 

 

 

0.01%

Jason Thomas

 

 

                                  25,000

 

 

 

0.12%

              8,484

 

 

 

                                     16,516

 

 

 

0.04%

Javed Tapia

 

 

                                  15,401

 

 

 

0.07%

              5,227

 

 

 

                                     10,174

 

 

 

0.02%

Jeffrey Carpoff

 

 

          309,004

 

 

 

1.50%

        104,868

 

 

 

                                  204,136

 

 

 

0.47%

Jim Young

 

 

                                  35,000

 

 

 

0.17%

           11,878

 

 

 

                                     23,122

 

 

 

0.05%

Joel Hornstein

 

 

                                  12,691

 

 

 

0.06%

              4,307

 

 

 

                                        8,384

 

 

 

0.02%

Josh Pearsall

 

 

                                  29,354

 

 

 

0.14%

              9,962

 

 

 

                                     19,392

 

 

 

0.04%

John Scurr

 

 

                                     1,136

 

 

 

0.01%

                   386

 

 

 

                                            750

 

 

 

0.00%

Jon Feutz

 

 

                               100,000

 

 

 

0.48%

           33,938

 

 

 

                                     66,062

 

 

 

0.15%

Joseph Cairns

 

 

                                     7,500

 

 

 

0.04%

              2,545

 

 

 

                                        4,955

 

 

 

0.01%

Joseph Dignan

 

 

                               105,000

 

 

 

0.51%

           35,634

 

 

 

                                     69,366

 

 

 

0.16%

Joseph Sigelman

 

 

                                  42,822

 

 

 

0.21%

           14,533

 

 

 

                                     28,289

 

 

 

0.06%

Karan Singh

 

 

                                     2,050

 

 

 

0.01%

                   696

 

 

 

                                        1,354

 

 

 

0.00%

Keith Brodie

 

 

                               125,000

 

 

 

0.61%

           42,422

 

 

 

                                     82,578

 

 

 

0.19%

Kenneth Kurson

 

 

                                     1,338

 

 

 

0.01%

                   454

 

 

 

                                            884

 

 

 

0.00%

Kevin Henderson

 

 

                                         194

 

 

 

0.00%

                   402

 

 

 

                                          (208)

 

 

 

0.00%

Kirk Weddell

 

 

                                  25,870

 

 

 

0.13%

              8,780

 

 

 

                                     17,090

 

 

 

0.04%

Kranti Saran

 

 

                                  21,372

 

 

 

0.10%

              7,253

 

 

 

                                     14,119

 

 

 

0.03%

Kranti Saran & Maya Saran

 

 

                                  21,372

 

 

 

0.10%

              7,253

 

 

 

                                     14,119

 

 

 

0.03%

Leam Murphy

 

 

                                  35,565

 

 

 

0.17%

           12,070

 

 

 

                                     23,495

 

 

 

0.05%

Lovington Capital LLC

 

 

                                  32,448

 

 

 

0.16%

           11,012

 

 

 

                                     21,436

 

 

 

0.05%

Madesh Yadav

 

 

                                  12,649

 

 

 

0.06%

              4,293

 

 

 

                                        8,356

 

 

 

0.02%

Manharlal Chauhan

 

 

                                  13,257

 

 

 

0.06%

              4,499

 

 

 

                                        8,758

 

 

 

0.02%

Marcella Gallahager

 

 

                                  42,743

 

 

 

0.21%

           14,506

 

 

 

                                     28,237

 

 

 

0.06%

Marcus Sascha De Maria

 

 

                                     8,047

 

 

 

0.04%

              2,731

 

 

 

                                        5,316

 

 

 

0.01%

Marie Jean Allain Leong-Son

 

 

                                     9,000

 

 

 

0.04%

              3,054

 

 

 

                                        5,946

 

 

 

0.01%

Mark John Godwin

 

 

                               105,000

 

 

 

0.51%

           35,634

 

 

 

                                     69,366

 

 

 

0.16%

Mark Newsom-Smith

 

 

                                  47,279

 

 

 

0.23%

           16,045

 

 

 

                                     31,234

 

 

 

0.07%

Mark Stephen Charles Clenshaw

 

 

                                     9,175

 

 

 

0.04%

              3,114

 

 

 

                                        6,061

 

 

 

0.01%

Mary D. Donohue 2008 Living Trust

 

 

                                  38,557

 

 

 

0.19%

           13,085

 

 

 

                                     25,472

 

 

 

0.06%

Maya Saran

 

 

                                  21,372

 

 

 

0.10%

              7,253

 

 

 

                                     14,119

 

 

 

0.03%

Melissa Clare Jones

 

 

                                  32,113

 

 

 

0.16%

           10,898

 

 

 

                                     21,215

 

 

 

0.05%

Michael Jansen

 

 

                          7,518,550

 

 

 

36.45%

    2,551,608

 

 

 

                             4,966,942

 

 

 

11.33%

Michael Keane

 

 

                               160,000

 

 

 

0.78%

           54,300

 

 

 

                                  105,700

 

 

 

0.24%

Mir Arif

 

 

                                  63,455

 

 

 

0.31%

           21,535

 

 

 

                                     41,920

 

 

 

0.10%

Mitali Saran

 

 

                                  21,372

 

 

 

0.10%

              7,253

 

 

 

                                     14,119

 

 

 

0.03%

Mohammed Amjed Khan

 

 

                                  46,615

 

 

 

0.23%

           15,820

 

 

 

                                     30,795

 

 

 

0.07%

Mohit Gujral

 

 

                                  61,892

 

 

 

0.30%

           21,005

 

 

 

                                     40,887

 

 

 

0.09%

Motasim Hajaj

 

 

                          4,775,811

 

 

 

23.16%

    1,620,791

 

 

 

                             3,155,020

 

 

 

7.20%

Mrinalini Saran

 

 

                                  21,372

 

 

 

0.10%

              7,253

 

 

 

                                     14,119

 

 

 

0.03%

Mudrika De Maria

 

 

                                     4,604

 

 

 

0.02%

              1,562

 

 

 

                                        3,042

 

 

 

0.01%

Nakul Toshniwal

 

 

                                  10,250

 

 

 

0.05%

              3,479

 

 

 

                                        6,771

 

 

 

0.02%

Nandini Singh

 

 

                                     2,050

 

 

 

0.01%

                   696

 

 

 

                                        1,354

 

 

 

0.00%

Nidhi Dalmia

 

 

                                  29,087

 

 

 

0.14%

              9,871

 

 

 

                                     19,216

 

 

 

0.04%

Nigel Stuart Gill Cunniffe

 

 

                                     7,994

 

 

 

0.04%

              2,713

 

 

 

                                        5,281

 

 

 

0.01%

Nikita Agarwal

 

 

                                  15,400

 

 

 

0.07%

              5,226

 

 

 

                                     10,174

 

 

 

0.02%

Nora Ann Magee

 

 

                                  76,691

 

 

 

0.37%

           26,027

 

 

 

                                     50,664

 

 

 

0.12%

Nora Kampe

 

 

                                         379

 

 

 

0.00%

                   129

 

 

 

                                            250

 

 

 

0.00%

Oliver Clements

 

 

                                  50,000

 

 

 

0.24%

           16,969

 

 

 

                                     33,031

 

 

 

0.08%

Parthiv Kilachand

 

 

                                  20,500

 

 

 

0.10%

              6,957

 

 

 

                                     13,543

 

 

 

0.03%

Patrick Gerard Cremin

 

 

                                  13,762

 

 

 

0.07%

              4,670

 

 

 

                                        9,092

 

 

 

0.02%

Patrick L Hughes

 

 

                                  17,097

 

 

 

0.08%

              5,802

 

 

 

                                     11,295

 

 

 

0.03%

Paula Mary Sutton

 

 

                                  11,500

 

 

 

0.06%

              3,903

 

 

 

                                        7,597

 

 

 

0.02%

Penu Investments Pte Ltd (Mark Penu)

 

 

                               200,000

 

 

 

0.97%

           67,875

 

 

 

                                  132,125

 

 

 

0.30%

Peter van der Waaij

 

 

                                     1,350

 

 

 

0.01%

                   458

 

 

 

                                            892

 

 

 

0.00%

Philip David Meir

 

 

                                  69,988

 

 

 

0.34%

           23,752

 

 

 

                                     46,236

 

 

 

0.11%

Prakash Sundaresan

 

 

                                     7,726

 

 

 

0.04%

              2,622

 

 

 

                                        5,104

 

 

 

0.01%

Pramod Bhasin

 

 

                                  61,892

 

 

 

0.30%

           21,005

 

 

 

                                     40,887

 

 

 

0.09%

Prashant Choksey

 

 

                                     5,150

 

 

 

0.02%

              1,748

 

 

 

                                        3,402

 

 

 

0.01%

Pratul N. Dalal & Sheetal P. Dalal

 

 

                                  10,250

 

 

 

0.05%

              3,479

 

 

 

                                        6,771

 

 

 

0.02%

Primma Management Ltd. (Sanjiv Jari)

 

 

                                     6,629

 

 

 

0.03%

              2,250

 

 

 

                                        4,379

 

 

 

0.01%

Priya Singh

 

 

                                     2,050

 

 

 

0.01%

                   696

 

 

 

                                        1,354

 

 

 

0.00%

Rajendra Pyarelal Sah

 

 

                                  41,000

 

 

 

0.20%

           13,914

 

 

 

                                     27,086

 

 

 

0.06%

Rajiv Dadlani

 

 

                                  20,500

 

 

 

0.10%

              6,957

 

 

 

                                     13,543

 

 

 

0.03%

Raymond Berglund

 

 

                                  75,000

 

 

 

0.36%

           25,453

 

 

 

                                     49,547

 

 

 

0.11%

Robert JB D'Arcy

 

 

                                     6,629

 

 

 

0.03%

              2,250

 

 

 

                                        4,379

 

 

 

0.01%

Ron Diamond

 

 

                                  15,000

 

 

 

0.07%

              5,091

 

 

 

                                        9,909

 

 

 

0.02%

Ross Elliott Hammond

 

 

                                  54,250

 

 

 

0.26%

           18,411

 

 

 

                                     35,839

 

 

 

0.08%

Sanjay Kamlani

 

 

                                  19,761

 

 

 

0.10%

              6,706

 

 

 

                                     13,055

 

 

 

0.03%

Saran-Shukla malini Et Inde

 

 

                                  64,114

 

 

 

0.31%

           21,759

 

 

 

                                     42,355

 

 

 

0.10%

Sasha Mirchandani

 

 

                                  20,504

 

 

 

0.10%

              6,959

 

 

 

                                     13,545

 

 

 

0.03%

Schaefer & Associates

 

 

                                  30,946

 

 

 

0.15%

           10,502

 

 

 

                                     20,444

 

 

 

0.05%

Schwab Family Revocable Living Trust

 

 

                                  31,250

 

 

 

0.15%

           10,605

 

 

 

                                     20,645

 

 

 

0.05%

Sean Brannigan

 

 

                                  62,771

 

 

 

0.30%

           21,303

 

 

 

                                     41,468

 

 

 

0.09%

Shah Nikunj Narendra

 

 

                                  25,645

 

 

 

0.12%

              8,703

 

 

 

                                     16,942

 

 

 

0.04%

Shaie Selzer

 

 

                                  40,000

 

 

 

0.19%

           13,575

 

 

 

                                     26,425

 

 

 

0.06%

Shantanu Surpure

 

 

                                     2,050

 

 

 

0.01%

                   696

 

 

 

                                        1,354

 

 

 

0.00%

Shine Paul

 

 

                                  21,947

 

 

 

0.11%

              7,448

 

 

 

                                     14,499

 

 

 

0.03%

Shrikesh Pabari

 

 

                                     8,550

 

 

 

0.04%

              2,902

 

 

 

                                        5,648

 

 

 

0.01%

Simon Paul Day

 

 

                                     4,587

 

 

 

0.02%

              1,557

 

 

 

                                        3,030

 

 

 

0.01%

Steve Barnes

 

 

                                  66,910

 

 

 

0.32%

           22,708

 

 

 

                                     44,202

 

 

 

0.10%

Sunita Girish Choksey

 

 

                                     5,150

 

 

 

0.02%

              1,748

 

 

 

                                        3,402

 

 

 

0.01%

Symvan Capital

 

 

                                  96,880

 

 

 

0.47%

           32,879

 

 

 

                                     64,001

 

 

 

0.15%

Taronga Ventures Pty Ltd

 

 

                                  70,000

 

 

 

0.34%

           23,756

 

 

 

                                     46,244

 

 

 

0.11%

Tim Meanock

 

 

                                  31,250

 

 

 

0.15%

           10,605

 

 

 

                                     20,645

 

 

 

0.05%

Timothy Donohue

 

 

                                  96,372

 

 

 

0.47%

           32,706

 

 

 

                                     63,666

 

 

 

0.15%

Timothy Gallagher

 

 

                                  38,557

 

 

 

0.19%

           13,085

 

 

 

                                     25,472

 

 

 

0.06%

Toby Anstett Living Trust

 

 

                                  23,177

 

 

 

0.11%

              7,866

 

 

 

                                     15,311

 

 

 

0.03%

Todd Anstett

 

 

                                     6,189

 

 

 

0.03%

              2,100

 

 

 

                                        4,089

 

 

 

0.01%

Tom Anstett

 

 

                                  11,868

 

 

 

0.06%

              4,028

 

 

 

                                        7,840

 

 

 

0.02%

Trudy Otter

 

 

                                     7,417

 

 

 

0.04%

              2,517

 

 

 

                                        4,900

 

 

 

0.01%

United States Investment Partners, LLC

 

 

                               100,328

 

 

 

0.49%

           34,049

 

 

 

                                     66,279

 

 

 

0.15%

Uzma Akhter

 

 

                                  40,035

 

 

 

0.19%

           13,587

 

 

 

                                     26,448

 

 

 

0.06%

Vikas Choudhury

 

 

                                     2,050

 

 

 

0.01%

                   696

 

 

 

                                        1,354

 

 

 

0.00%

Vivek Nathwani

 

 

                                     2,050

 

 

 

0.01%

                   696

 

 

 

                                        1,354

 

 

 

0.00%

WKJP LLC

 

 

                                  42,743

 

 

 

0.21%

           14,506

 

 

 

                                     28,237

 

 

 

0.06%

Yew Ngan

 

 

                                  46,452

 

 

 

0.23%

           15,765

 

 

 

                                     30,687

 

 

 

0.07%

Yousuf (Josh) Siddiqui

 

 

                          1,697,450

 

 

 

8.23%

        576,072

 

 

 

                             1,121,378

 

 

 

2.56%

Yusef Kassim

 

 

                                  14,436

 

 

 

0.07%

              4,899

 

 

 

                                        9,537

 

 

 

0.02%

Zuhier A. Zahran

 

 

                               341,910

 

 

 

1.66%

        116,036

 

 

 

                                  225,874

 

 

 

0.52%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

 

20,625,158

 

 

 

100.00%

7,000,000

 

 

 

13,625,158

 

 

 

31.09%

 

(1)Includes warrants to purchase 4,172,906 common shares and 3,809,037 stock options. 

(2)Includes up to 1,416,180 warrants to purchase common shares at a strike price of $1.00 or $1.6181 per share and up to 1,489,136 options exercisable at between $1.00 and $1.6181 per share.  Warrants must be exercised within 10 years after the date of issuance. 

(3)Presumes exercise of all warrants and options and sale of all resell shares. 

 


18


 

USE OF PROCEEDS TO ISSUER

 

We expect to raise a target amount of $20,000,000 (the “Target Amount”) from the sale of the Common Stock offered in this Offering on a best efforts basis, at an offering price of $1.15 on a best-efforts’ basis.  Subject to fees, commissions and expenses, the Company will receive all proceeds raised.  Offering expenses, which we estimate will be approximately $100,000 (not including commissions payable to StartEngine), will be paid from the Offering proceeds.  Except as set forth below, all other amounts shall be used for our general operations and working capital needs. We expect to spend such funds on:

 

Use of Proceeds

% of $1,000,000 Raise

Amount if $1,000,000 Raised

% of Maximum Proceeds Raised

Amount if Maximum Raised

Cost of Offering

12%

$120,000

10%

$2,000,000

Sales & Marketing

25%

$250,000

28%

$5,600,000

Research & Development

25%

$250,000

25%

$5,000,000

General Administrative

18%

$180,000

22%

$4,400,000

Working Capital

20%

$200,000

15%

$3,000,000

Total

100%

$1,000,000

100%

$20,000,000

 

We may close the Offering without sufficient funds for all the intended purposes set forth above, or even to cover the costs of this offering. In addition, because all proceeds will go into our general account and will be used to support our operations and business activities generally, we do not expect to substantially change our priorities for the use of proceeds based on the level of proceeds raised. We have no plans to use proceeds towards the compensation of Officers or Directors but may use a portion of the working capital allocation to purchase up to 618,808 shares of Series A preferred stock from one or more shareholders.  We do plan to use some of the proceeds to discharge the current debt outlined in the “Liquidity and Capital Resources” section. If less expensive debt alternatives become available to the Company as a result of the Offering, a small portion of Offering proceeds may be used towards the costs of refinancing its current debt at lower rates.  Given the current, early stage of our business, we expect to spend most of any proceeds raised to further develop our products and market our products throughout the U.S.  We expect to pursue this same use of proceeds at proportional levels of spending.  

 

The Company reserves the right to change the above use of proceeds if management believes it’s in the best interests of the Company.  

 

In order to support our general operations and working capital needs for the next 12 months, we may need to raise additional capital. Such financing may be expensive and time-consuming to obtain, and there may not be sufficient investor or commercial interest to enable us to obtain such funds on attractive terms or at all. See “Risk Factors”. 


19


 

CAPITALIZATION

 

The following table sets forth our cash and cash equivalents and our capitalization as of December 31, 2019 on an actual basis.

 

The table has not been adjusted to reflect the receipt of any proceeds from this Offering, or any expenses of this Offering. In addition, because the Offering is being made on a best efforts’ basis and without a minimum Offering amount, we may close the Offering at any level of proceeds raised. For these reasons, there is no specific level of proceeds that could be considered sufficiently probable to merit inclusion in the table. Offering expenses will be paid by the Company out of the Offering proceeds. See “Use of Proceeds”.

 

You should read this table together with our financial statements and the related notes thereto, included elsewhere in this Offering circular. Our Company’s condensed consolidated statements of financial condition at December 31, 2019 are presented based on the Company’s actual results as a stand-alone company.

 

 

 

 

Actual

(Audited)

 

BALANCE SHEET DATA

 

 

 

Current Assets

 

December 31, 2019

December 31, 2018

Cash and cash equivalents

$

483,321  

144,368  

Accounts Receivable

 

 

71,567  

Other current assets

 

70,191  

10,712  

TOTAL CURRENT ASSETS

 

553,512  

226,647  

Fixed assets

 

226,150  

145,774  

Other assets

 

2,432  

2,432  

 

 

 

 

TOTAL ASSETS

 

$782,094  

$374,853  

Liabilities

 

 

 

  Current Liabilities

 

 

 

Accrued expenses

 

28,120  

45,051  

Accrued payable

 

38,325  

33,080  

Accrued payroll

 

 

11,667  

Accrued interest

 

39,502  

60,344  

Convertible notes

 

2,304,000  

2,254,000  

Notes payable

 

1,091,392  

 

TOTAL CURRENT LIABILITIES

 

3,501,339  

2,404,142  

TOTAL LIABILITIES

 

3,501,339  

2,404,142  

 

 

 

 

Shareholder’s Equity

 

 

 

Common Stock, 15,000,000 shares authorized and 10,944,371 and 10,392,262 number of shares issued, as of December 31, 2019 and December 31, 2018

 

10,944,371  

10,392,262  

Preferred Stock

 

575,000  

525,000  

Retained Earnings

 

(14,238,616) 

(12,946,551) 

TOTAL SHAREHOLDERS' EQUITY

 

(2,719,245) 

(2,029,289) 

 

 

 

 

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

$

782,094  

$374,853  

 

 


20



DIVIDEND POLICY

 

We may pay periodic dividends to the holders of shares of our Common Stock out of net income available for such purpose. Any dividends paid will be paid from net income primarily generated from our operations and sales of our products and services.  Although we have generated revenue, we have not paid any dividends and no assurances can be made that the Company will pay dividends in the future.

 

 

DESCRIPTION OF BUSINESS

 

Company History

 

The Company was incorporated April 23, 2009 as Screampoint Holdings, Inc.  The Company changed its name to Cityzenith Holdings, Inc. in 2014.  The Company owns 100% of Cityzenith LLC, a Delaware limited liability company (“Operating Subsidiary”).  All operations are conducted through the Operating Subsidiary. The Company is the successor to Screampoint Holdings, Inc., a Delaware corporation”) which was formed in 2009 and Satellier Screampoint LLC a Delaware limited liability company formed in 2000, which became a wholly owned subsidiary of Screampoint Holdings, Inc. The Company and the Operating Subsidiary were renamed as Cityzenith Holdings Inc. and Cityzenith LLC in 2014.

 

Introduction

 

The Company was formed for the purpose of developing, producing, marketing and selling its Smart City platform, a comprehensive and groundbreaking “Digital Twin” platform.   Digital Twins are 3D virtual replicas of buildings, infrastructure, and other physical assets connected to the data in and around them. Digital Twins are used primarily to optimize performance and predict and visualize future outcomes across functional areas in cities like maintenance, energy consumption, space utilization, traffic management, and public safety.

 

Picture 1 

The Cityzenith Smart World Pro platform’s unique advantage is that it aggregates more software tools and data than any other platform in the market today focused on the building lifecycle, and is the only platform to integrate solutions across the entire life cycle of a city from design and construction through operations and tenancy. Think of it as a vast 3D Digital Legoland for building professionals, where all of the information that


21



you need to design, build, and run a project, at any scale, is right where you want it to be. Digital Twin users include architects, planners, governments, property managers, construction companies, systems integrators, and many more.

Picture 2 

The world is building bigger projects in larger numbers than ever before. The planet must build the equivalent of 10,000 new cities by 2050 just to accommodate the expected population boom. How will the world meet this challenge? The solution lies in a ground-breaking new technology trend called “Digital Twinning”. 

In December 2018, Cityzenith's Smart World Pro was selected by the Government of Andhra Pradesh in India as the Digital Twin platform of choice for the development of Amaravati, a new £5.12 billion world-class greenfield smart city capital for the state, designed by London-based Foster + Partners and Singapore-based Surbana Jurong. Amaravati will be the first entirely new city to be born as a Digital Twin. Everything that happens in Amaravati will be scenario-ized in advance to optimize outcomes, and adjusted on the fly to keep pace with change. The adoption of this technology represents a giant leap forward for Smart Cities: how they're designed, built, and managed, and even how they optimize their relationships with the private sector and their own citizens.

Business model

Cityzenith's Smart World Pro platform is a SaaS solution

Users are charged recurring fees annually and payments are made in advance. Cityzenith also earns revenue by providing supporting professionals services solutions including 3D modeling, data loading, and custom API integration services. Approx. 66% of the company’s revenues recur annually.

The Company’s Products and/or Services

Cityzenith is leading the Digital Twin provider in the global building industry.  Our software platform maps and visualizes the torrent of data produced by modern cities into an intuitive real-time 3D simulation that anyone from the mayor to a field engineer can easily read and use.  Developed by the creators of Google


22



Earth, the Company’s award-winning Smart World Proä Digital Twin platform provides an extraordinary visually rich view of urban, project and property data, above and below ground, public and private, at a massive scale.

A Digital Twin is a virtual model of a physical building that is used to aggregate siloed, disconnected real-time data and systems into a single platform. Gartner recently reported that global demand for digital twin solutions is growing and that by 2020, 30% of global 2000 companies will be using Digital Twin technology. Cityzenith is pioneering this trend in the global real estate and AEC sectors, with the BBC naming us a leading Digital Twin practitioner in January 2019. The Company will soon be going to market jointly with one of the top three property management firms in the world to promote our solution to their global customer base.

 

Product / Service

Description

Current Market

Smart World Proä

A SIMCity-like digital twin solution that allows users to easily aggregate, visualize and analyze their data in a unique, single 3D dashboard.

The $3.8B Digital Twin Market is expected to grow at a CAGR of 37.87% during the forecast period to reach $15.6B by 2023.6

Mapalyze App Market

Similar to the Apple App Store, Mapalyze is a 3rd party App Market comprised of analytics tools developed by others that add value to our core user base. Mapalyze Apps include: solar analysis, traffic analysis, flood analysis, etc.

Mapalyze is marketed to the same customer base as Smart WORLD Pro as a complementary pay-as-you-go subscription service. Users choose and pay only for the apps that they require.

TwinUp

TwinUp is the web application that allows users to import 3-D models of any kind into a Google Earth-like, single pane of glass earth model environment, primarily for the purpose of archiving historical projects, and organizing enhanced design presentations for clients.

This product will be initially marketed to the world’s architectural community. There are over 220,000 architects in United States alone, and over 2 million architects worldwide.

Pricing Model

1.Smart World Pro (SWP) - Annual SaaS subscription - $30,000+ 

2.Smart World Web (SWW) - Annual SaaS subscription - $10,000+ 

3.Baseline Asset Modeling As A Service (BAMaaS) - Users manually import and model Digital Twins via our SWW platform - $500 per building  

4.Modeling Services - Clients provide planned or existing building models i.e. CAD, Revit, Lidar,  


6 https://www.marketsandmarkets.com/Market-Reports/digital-twin-market-225269522.html


23



PDF to our modeling services team who model, process and import into SWP/SWW - $2,000 - $2,500 per building

5.Data Loading - Loading GIS, building, IoT, and other contextual data into SWP/SWW - $25 per hour 

6.Data Hosting - Hosting all client data on AWS cloud - $6,000 annually 

7.Custom Development - Cityzenith provides custom development for the creation of custom dashboards and custom user interfaces for clients - $100 per hour 

8.Pilots: $15,000 + (3-6 months duration) 

Customer Base

Our customer base is comprised of top tier corporate real estate and architectural engineering companies throughout the United States and globally.  Current customers include Cushman & Wakefield, CBRE, W.S. Atkins Mokum Development, Epic Games, and others.

Current and recently completed projects include the following:

·Amaravati Smart City (India) (Foster + Partners): A marquee greenfield Smart City in India that will be home to 3.5 million residents. 

·Cushman Wakefield (Chicago): Global partnership to develop and co-sell Digital Twins solutions. 

·East West rail Alliance (UK): A 102 km rail and real estate development mega-project connecting Oxford and Cambridge. 

·Marishal Square (New Aberdeen): Marischal Square is the most significant development designed to transform the centre of Aberdeen. 

·Stantec HQ (Edmonton): A Digital Twin of Stantec’s HQ for improving operations of their building. 

·Prologis (San Francisco): 3D Baseline Asset Modeling for 4 major industrial facilities. 

·Quantum Computing Center (Rhode Island-Entanglement Research Institute): State of the art quantum computing campus on 5.2 acres. 

·Rudin Management (New York): 36 large commercial buildings in New York City corporate campus. 

Market

 

The Digital Twin market was valued in 2019 at $3/8B.  It is expected to reach $15.66B by 2023, at a CAGR of 37.87% during the forecast period.7  The research firm Gartner predicts that by 2022, over two-thirds of companies that have implemented IoT will have deployed at least one digital twin in production. 8  Digital Twin simulation software is a fast-growing business, with firms such as Siemens, Microsoft and GE joining Dassault Systemes and the Company as the lead practioners.

 

Market facts:

·There are over 120 million managed commercial properties in the world (source: Cushman & Wakefield) 


7 https://www.marketsandmarkets.com/Market-Reports/digital-twin-market-225269522.html

8 https://www.gartner.com/en/newsroom/press-releases/2019-02-20-gartner-survey-reveals-digital-twins-are-entering-mai


24



·The world’s largest 100 real estate companies own assets worth 2.6 trillion  

·The world’s top 500 AEC firms billed over 50 billion last year (source: ENR) 

Picture 7 

 

 

Competition

The primary competitors for the Company in the digital twin market include Bentley, AutoDesk, Esri, Helix, Ubarnetic, Dassault Systemes and Willow.  General Electric, IBM Corporation, Microsoft Corporation, Oracle Corporation, PTC, Inc., and ANSYS, Inc. also provide digital twin solutions in the U.S. but do not compete directly with the Company.

Below is an analysis of the strengths and weaknesses of Cityzenith and its comparative competitors:

Cityzenith:

Strengths
Smart World Proä is fast, lightweight, cross platform and easy to use.  It has a modern user interface built on cutting edge modern technologies.  It is agnostic to data sources allowing data integration across proprietary databases while having an SDK to give companies the ability to integrate Smart World Proä into their applications.  

Worldwide datasets are available at no extra cost to users, work from Albany to Zanzibar without having to purchase additional data.  Smart World scales as customers do, from tens of users to thousands.  Data is secured and only shared when owners of the data want to.

Weakness
Smart World Proä is new to market.  


25



Autodesk

Strengths
Autodesk is the market leader in BIM and 3D modeling.  They have years of experience working with customers to produce a very wide and comprehensive suite of software.

Weakness
Autodesk’s software is non-interoperable outside of their platform.  Their tools are expensive and difficult to license.  Most companies spend a large percentage of their IT budget licensing Autodesk.  The software is extremely hard to use and requires months if not years of training to get proficient.  

 

Esri

Strengths
Esri is synonymous with GIS.  They are by far the market leader in this space and act accordingly.  Their software can almost do any sort of environmental analysis and they have broad support for many platforms.

Weakness
Esri software is very difficult to use.  It doesn’t follow any industry norms and is filled is proprietary formats that make it difficult to share with other platforms.  Their flagship product, ArcGIS is very bloated and slow.  Most analysis requires knowledge of scripting languages for automation.

Esri is very poor at displaying 3D.  They have bought companies to help them get better but do not integrate it into the platform making it hard to go back and forth between them.  They are slow to adopt modern technologies, decades behind others and when they do support new products they rarely scratch the surface on utilizing it.

Esri is very expensive and complicated to license.  Esri is driven to sell users more license’s and it sometimes is difficult to know if you need to pay extra to run analysis.  Their software is buggy and crashes often.


26



Dassualt Systemes

Strengths
Visually impressive, their tool makes realistic cities.  

Weakness
Very expensive which causes poor market penetration.  Only one city has truly deployed their product.  Aimed at cities and governments rather than AEC industry because of cost.  One off development, more of a consulting project than a true product.

Product is slow and has huge hardware requirements to run.  Non-industry standard design requires training to use the software.  Customers who have used it do not recommend it.

 

Urbanetic

Strengths
Web-based planning tool.  Simple controls and simple query.  Works with cities to help them implement.  

Weakness
Browser based 3D tools are poor performers.  While the tool is simple, it isn’t very deep.  Simple ID and query tools only allow small analysis.  Product has been vaporware and isn’t being implemented.  Company is focused on cities and not on the AEC or planning industry limiting its use with true smart city projects.

 

Flux.io (now Helix)

Strengths
Google funded project, embraces latest technology.  

Weakness
Company pivots almost yearly searching for a purpose.  While their tech is impressive, they have not focused on a business model which has limited their ability to make money.  Customers don’t feel a need to pay for their services.


27



Willow

Strengths
Solid team with investor support and growing experience in the asset management space, with an emphasis on managed services—ie asset integration, rather than software. Over 150 staff, robust, and well run. 

Weakness
Willow lacks the core platform technology upon which to deliver their managed services, a key area which Cityzenith’s Smart World Pro is preferred. Willow’s focus is in providing managed services on a contract-basis rather than selling customer-self enabling platform software, and is more akin to a traditional professional services firm in makeup rather than a platform software company. This model while effective in securing early wins, does not scale well.

 

The markets in which our products are sold are highly competitive. Our products compete against similar products of many large and small companies, including well-known global competitors.

Supply Chain

The Company is not reliant upon a single supply chain source.

International Distribution

 

Currently, the Company has entered into agreements with a number of independent sales agents regarding international distribution in the United Kingdom, South Africa, Saudi Arabia and other countries and regions.


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DESCRIPTION OF PROPERTY

 

The Company operates out of a leased, 1,675 sq. ft. office space in Chicago, Illinois and 75 sq. ft. in London. The Chicago space is leased through July 31, 2020 at a rate of $2,181 per month and the London space is leased through June 30, 2020 at a rate of £200 per month.   

 

We own no significant plant or equipment in the US aside from staff computers and software.  

 

 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

Overview

 

The Company was incorporated on April 23, 2009 under the laws of the State of Delaware, and is headquartered in Chicago, IL. The Company provides Digital Twin software to map and visualize data produced by modern cities, offering intuitive real-time 3D simulations that are easy-to-use. Our products include a Smart World ProTM Platform and other products in development.

 

Principal Factors Affecting our Financial Performance

 

Our operating results are primarily affected by the following factors:

 

 

our ability to access additional capital and the size and timing of subsequent financings;

 

 

the costs of developing additional products, technology, and/or intellectual property to successfully reach our goals and to remain competitive;

 

 

personnel and marketing costs in any region in which we seek to introduce and market our products;

 

 

the costs of sales, marketing, and customer acquisition;

 

 

fees paid by customers; and

 

 

the costs of compliance with any unforeseen regulatory obstacles or governmental mandates in any states or countries in which we seek to operate.

 

Going Concern Assessment

 

Our financial statements are prepared using U.S. generally accepted accounting principles, or U.S. GAAP, applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business.  Since inception, the Company has relied on raising capital through the sale of stock and convertible notes to private investors to fund its operations, as well as, early on, advances from founders and short-term loans.  As of December 31, 2019, the Company had negative capital and will likely incur additional losses prior to generating positive working capital.  These matters raise substantial concern about the Company’s ability to continue as a going concern.  However, the Company’s management has demonstrated consistent success in meeting the Company’s capital needs during its development phase year after year, and believes its considerable experience mitigates this concern. During the next 12 months, the Company intends to fund its operations with funding from this Offering and funds from revenue producing activities, if and when such can be realized.  If the Company cannot at least $5 million from the current Offering, the Company will require additional short-term capital.  If such capital cannot be obtained, it may cease operations.  


29



 

Results of Operations

 

Comparison of Year Ended December 31, 2019 and 2018

 

The following table sets forth key components of our results of operations during the twelve months ended December 31, 2019 and 2018, both in dollars and as a percentage of our revenues.

 

 

 

 

 

Year Ended December

31, 2019

Year Ended December 31, 2018

 

 

Amount

 

 

 

 

Amount

Revenues

 

$

152,018  

 

 

 

 

 

 

182,632  

 

Operating expenses

 

 

 

 

 

 

 

 

 

 

 

Research and Development

 

 

 

 

 

 

 

 

 

129,239  

 

General and Administrative

 

 

1,290,302  

 

 

 

 

 

 

1,786,248  

 

Sales and Marketing

 

 

19,657  

 

 

 

 

 

 

53,441  

 

Depreciation Expense

 

 

134,124  

 

 

 

 

 

 

401,062  

 

Total operating expenses

 

 

1,444,083  

 

 

 

 

 

 

2,369,989  

 

Operating income (loss)

 

 

(1,292,065) 

 

 

 

 

 

 

(2,187,357) 

 

Net loss

 

$

(1,292,065) 

 

 

 

 

 

 

(2,187,357) 

 

 

 

Revenues. We generate revenues from sales of Smart World ProTM platform and other products. Our total revenues were $152,018 for the twelve months ended December 31, 2019 as compared to $182,632 for the twelve months ended December 31, 2018, a decrease of $30,614 or 17%.

   

General and administrative expenses. Our general and administrative expenses include office leases, overhead, executive compensation, legal, regulatory, government relations, and similar expenses. Our general and administrative expenses decreased by $495,946, or 28 %, to $1,290,302 for the twelve months ended December 31, 2019 from $1,786,248 for the twelve months ended December 31, 2018. Such decrease was primarily due to a decrease in expenditures for compensation and overhead compared to the prior year period.

 

Sales and marketing expenses. Our sales and marketing expenses include sales, marketing and similar expenses. Our sales and marketing expenses decreased by $33,784, or 63%, to $19,657 for the twelve months ended December 31, 2019 from $53,441 for the twelve months ended December 31, 2018. Such decrease was primarily due to a decrease in sales and marketing related costs compared to the prior year period.

 

Research and development expenses. Our research and development expenses include principally programming and software development. Our research and development expenses decreased by $129,239, or 100%, to $0 for the twelve months ended December 31, 2019 from $129,239 for the twelve months ended December 31, 2018. Such decrease was primarily due to a decrease in Research and development activities compared to the prior year period.

 

Net loss. As a result of the cumulative effect of the factors described above, our net loss decreased by $895,292, or 41%, to $1,292,065 for the twelve months ended December 31, 2019 from $2,187,357 for the twelve months ended December 31, 2018.

 

Liquidity and Capital Resources

 

Historically, our sources of cash have included private placements of equity securities and cash generated from revenues. Our historical cash outflows have primarily been associated with cash used for operating activities such as research and development activities and other working capital needs; the acquisition of clinical data, patient samples (blood, tissue), intellectual property; and expenditures related to equipment and


30



improvements used for our laboratory facility. We intend to fund our operations through increased revenue from operations and the remaining capital raised through our recent offering.

 

Summary of Cash Flows 

 

As of December 31, 2019, we had approximately $483,321 in cash and cash equivalents. The following table presents a summary of our cash flows for the periods indicated:

 

 

 

Year Ended
December 31,

 

 

 

2019

 

 

2018

 

Net cash used in operating activities

 

$

(1,140,048)  

 

 

$

(1,898,798)  

 

Net cash used in investing activities

 

 

(214,500)  

 

 

 

(6,000)  

 

Net cash provided by financing activities

 

 

1,693,501   

 

 

 

2,023,184   

 

Net increase (decrease) in cash and cash equivalents

 

 

338,953   

 

 

 

(118,385)  

 

Cash and cash equivalents at beginning of period

 

 

144,368   

 

 

 

25,983   

 

Cash and cash equivalent at end of period

 

$

483,321   

 

 

$

144,368   

 

 

Net cash used in operating activities was $1,140,048 for the twelve months ended December 31, 2019, as compared to $1,898,798 for the twelve months ended December 31, 2018. The principal use of cash in operating activities was to fund our net loss. Cash flows from operations can vary significantly due to various factors, including changes in our operations, accounts receivable, prepaid expenses, accounts payable and accrued expenses.

 

Net cash used in investing activities was $214,500 for the twelve months ended December 31, 2019 as compared to $6,000 for the twelve months ended December 31, 2018 mainly due to an increase in capital expenditures. 

 

Net cash provided by financing activities for the year ended December 31, 2019 was $1,693,501, as compared to $2,023,184 for the year ended December 31, 2018.

 

Issuances of Equity, Convertible Notes, Warrants and SAFEs

 

Convertible Notes

 

On December August 1, 2017, the Company entered into a convertible promissory note in favor of Dreamit UrbanTech Accelerator in which the Company received $50,000 through the issuance of the convertible promissory note. The form of this convertible note is included as Exhibit 3.2.  The Note is convertible into shares of equity capital upon a qualified financing, which would have a dilutive effect upon the shareholders of the Company. This note has no maturity date.

 

The Company has entered into a number of convertible promissory notes, some of which were with affiliates of the Company’s officers and directors.  Except for the note described in the subsequent paragraph, all of the notes accrue interest at a rate of 0.56% per annum and are convertible at the election of the holder into shares of the Company’s common stock at a rate of $1.1698 per share.  These notes had an unpaid principal balance of $275,000 as of December 31, 2019. Each of these notes had a three-year term, which were originally extended for an additional three (3) years for all of such notes and automatically for additional one (1) year terms thereafter.  A copy of the form of these notes is attached as Exhibit 3.3 and a copy of the form Note Extension is attached as Exhibit 3.8.

 

In addition to the notes described above, the Company issued an additional note to an affiliate of the Company in the amount of $2,029,000 in May 2019.  This note grants the holder the right to elect to convert the unpaid balance of the note in connection with a qualified financing (the sale of equity in the minimum amount of


31



$1,000,000) at the conversion price of $1.00 per share.  This note had a maturity date of December 31, 2020. The form of the convertible note is included as Exhibit 3.4.  See “Interest of Management and Others in Certain Transactions”.

  

Warrants

 

The Company has also issued warrants for its common stock as set forth on the table below.  The warrants represent a total of 4,172,906 shares for a purchase price of $5,625,162. The warrants have exercise prices between $1 per share to $1.6181 per share. A form of each of the warrants is included with this Offering Circular as Exhibits 3.5 and 3.6.

 

SAFES

 

We completed an equity crowdfunding offering under Section 4(a)(6) of the Securities Act and Regulation Crowdfunding promulgated thereunder.  On January 13, 2020, we completed an initial closing in which we raised $1,069,992 in gross proceeds through the sale of CrowdSafe Instruments (“CrowdSafe”). The CrowdSafe Instruments provide that upon a subsequent equity financing of $1,000,000 or more, the Company may, in its discretion, (1) continue the term of the CrowdSafe without converting the purchase amount to capital stock; or (2) issue to the Investor a number of shares of the CF Shadow Series of the capital stock (whether Preferred Stock or another classes issued by the Company) sold in the equity financing.  This would require the authorization and designation of the CF Shadow Series class.  The number of shares of the CF Shadow Series issued to the CrowdSafe holders would equal the quotient obtained by dividing (x) the amount of CrowdSafe by (y) the conversion price which is the price paid for the equity issued in the equity financing discounted by 20%, subject to a valuation cap of $12,000,000 or $20,000,000 (depending upon when such securities were purchased).  

 

A form of the CrowdSafe is included as Exhibit 3.7 of this Offering Circular.

 

Sales of Common Stock

 

In addition, the Company recently conducted an offering of its Common Stock in an offering conducted under Regulation 506(c) of Regulation D, in which the Company has received commitments to purchase 41,000 shares of its Common Stock at a price of $1.00 per share.  The closing of such purchases has not been completed at the time of this offering circular.


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In addition, the Company has made the following issuances of securities within the last three years:

 

Convertible Security

$50,000

1 Unit

General Working

8/1/2017

Section (4)(a)(2)

Series AA Common

$2,133,252

1,317,970 shares and warrants

General Working Capital

2016-2017

Regulation S

Common Stock Rights Offering

$128,872

159,288 shares and warrants

General Working Capital

June-July 2018

Regulation S

Convertible Promissory Note

$25,000

1 Unit

General Working

9/23/19

Section (4)(a)(2)

Common Shares

$1,843,222

1,843,224 shares and warrants

General Working Capital

August 2018- March 2020

4(a)(2) and Regulation S

 

Plan of Operations and Milestones 

  

We believe that if we receive $5,000,000 in proceeds from this offering will satisfy our cash requirements to implement our plan of operations through December 31, 2020.  The Company plans to continue using cash from debt and equity financings, including this Offering, to facilitate its growth.  It is not entirely dependent upon the proceeds of this Offering to continue operations but anticipates that a successful Offering will reduce the Company’s need to raise future debt capital to continue its expansion into new product lines.

 

 Capital Expenditures

 

During the fiscal years ended December 31, 2018 and 2019, the Company has not made any capital expenditures to other purchases of fixed assets, land, buildings or equipment.

 

Contractual Obligations

 

We have contractual obligations which are recorded as liabilities in our Consolidated financial statements, including long- and short-term debt.

 

Off-Balance Sheet Arrangements

 

We did not have during the periods presented, and we do not currently have, any off-balance sheet arrangements.

 

Critical Accounting Policies and Estimates

 

The preparation of financial statements in conformity with U.S. GAAP requires our management to make assumptions, estimates and judgments that affect the amounts reported, including the notes thereto, and related disclosures of commitments and contingencies, if any. We have identified certain accounting policies that are significant to the preparation of our financial statements. These accounting policies are important for an understanding of our financial condition and results of operation. Critical accounting policies are those that are most important to the portrayal of our financial condition and results of operations and require


33



management’s difficult, subjective, or complex judgment, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Certain accounting estimates are particularly sensitive because of their significance to financial statements and because of the possibility that future events affecting the estimate may differ significantly from management’s current judgments. We believe the following critical accounting policies involve the most significant estimates and judgments used in the preparation of our financial statements:

   

Inventories. Inventories are stated at the lower of cost or market using the first-in, first out (FIFO) method. Inventories consisted entirely of finished goods as of December 31, 2019 and December 31, 2018.

 

Intangible Assets – Patents. We capitalize patent filing fees, and we expense legal fees, in connection with internally developed pending patents. We also will capitalize patent defense costs to the extent these costs enhance the economic value of an existing patent. We evaluate the capitalized costs annually to determine if any amounts should be written down. Patent costs begin amortizing upon approval by the corresponding government and are generally amortized over the expected period to be benefitted, not to exceed the patent lives, which may be as long as 20 years.

 

Impairment of Long-Lived Assets. The long-lived assets held and used by us are reviewed for impairment no less frequently than annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In the event that facts and circumstances indicate that the cost of any long-lived assets may be impaired, an evaluation of recoverability is performed. There were no impairment losses during the twelve months ended December 31, 2019 and 2018. There can be no assurance, however, that market conditions will not change or demand for our products and services will continue, which could result in impairment of long-lived assets in the future.

 

Offering Costs. We comply with the requirements of Financial Accounting Standards Board, or FASB, ASC 340 with regards to offering costs. Prior to the completion of an offering, offering costs will be capitalized as deferred offering costs on the balance sheet. The deferred offering costs will be charged to stockholders’ equity upon the completion of an offering or to expense if the offering is not completed.

 

Preferred Stock. ASC 480, Distinguishing Liabilities from Equity, includes standards for how an issuer of equity (including equity shares issued by consolidated entities) classifies and measures on its balance sheet certain financial instruments with characteristics of both liabilities and equity. Management is required to determine the presentation for the Preferred Stock as a result of the redemption and conversion provisions, among other provisions in the agreement. Specifically, management is required to determine whether the embedded conversion feature in the Preferred Stock is clearly and closely related to the host instrument, and whether the bifurcation of the conversion feature is required and whether the conversion feature should be accounted for as a derivative instrument. If the host instrument and conversion feature are determined to be clearly and closely related (both more akin to equity), derivative liability accounting under ASC 815, Derivatives and Hedging, is not required. Management determined that the host contract of the Preferred Stock is more akin to equity, and accordingly, derivative liability accounting is not required by us. Costs incurred directly for the issuance of the Preferred Stock are recorded as a reduction of gross proceeds received by us.

 

Research and Development. We incur research and development costs during the process of researching and developing our technologies. Our research and development costs consist primarily of services. We expense these costs as incurred until the resulting product has been completed, tested, and made ready for commercial use.

 

Stock-Based Compensation. We account for stock options issued to employees under ASC 718, Share-Based Payment. Under ASC 718, share-based compensation cost to employees is measured at the grant date, based on the estimated fair value of the award, and is recognized as expense over the employee’s requisite vesting period. The fair value of each stock option or warrant award is estimated on the date of grant using the Black-Scholes option valuation model. We measure compensation expense for our non-employee stock-based


34



compensation under ASC 505, Equity. The fair value of the option issued or committed to be issued is used to measure the transaction, as this is more reliable than the fair value of the services received. The fair value is measured based on the value of our Common Stock, along with other variables as applicable, on the date that the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete. The fair value of the equity instrument is charged directly to stock-based compensation expense and credited to additional paid-in capital.

 

Recently Issued Accounting Pronouncements

 

In January 2017, the FASB issued ASU No. 2017-04, Intangibles - Goodwill and Other: Simplifying the Test for Goodwill Impairment. To simplify the subsequent measurement of goodwill, the update requires only a single-step quantitative test to identify and measure impairment based on the excess of a reporting unit’s carrying amount over its fair value. A qualitative assessment may still be completed first for an entity to determine if a quantitative impairment test is necessary. The update is effective for fiscal year 2021 and is to be adopted on a prospective basis. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. We are currently evaluating the impact of the adoption of this guidance on our financial condition, results of operations and cash flows.

 

In February 2016, the FASB issued ASU 2016-02, Leases. This ASU is a comprehensive new leases standard that amends various aspects of existing guidance for leases and requires additional disclosures about leasing arrangements. It will require companies to recognize lease assets and lease liabilities by lessees for those leases classified as operating leases under previous GAAP. Topic 842 retains a distinction between finance leases and operating leases. The classification criteria for distinguishing between finance leases and operating leases are substantially similar to the classification criteria for distinguishing between capital leases and operating leases in the previous lease’s guidance. The ASU is effective for annual periods beginning January 1, 2019 for public companies and January 1, 2021 for non-public companies, including interim periods within those fiscal years; earlier adoption is permitted. In the financial statements in which the ASU is first applied, leases shall be measured and recognized at the beginning of the earliest comparative period presented with an adjustment to equity. Practical expedients are available for election as a package and if applied consistently to all leases. We are currently evaluating the impact of the adoption of this guidance on our financial condition, results of operations and cash flows.

 

In June 2016, the FASB issued ASU 2016-13 Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annual reporting periods, and interim periods within those years beginning January 1, 2020 for public companies and January 1, 2023 for non-public companies. We are currently in the process of evaluating the impact of the adoption of ASU 2016-13 on our financial statements.

 

Critical Accounting Policies and Use of Estimates

 

Our discussion and analysis of operating results and financial condition are based upon our financial statements included elsewhere in this offering circular. The preparation of our financial statements in accordance with GAAP requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses, and related disclosures of contingent assets and liabilities. We base our estimates on past experience and other assumptions that we believe are reasonable under the circumstances, and we evaluate these estimates on an ongoing basis. Actual results may differ from those estimates.

 

Our critical accounting policies are those that materially affect our financial statements and involve difficult, subjective, or complex judgments by management. A thorough understanding of these critical accounting policies is essential when reviewing our financial statements. We believe that the critical accounting policies are the most difficult management decisions, as they involve the use of significant estimates and assumptions


35



as described above. For a complete summary of our significant accounting policies, see the notes to the financial statements included elsewhere in this offering circular.

 

DIRECTORS, EXECUTIVE OFFICERS, AND SIGNIFICANT EMPLOYEES

 

Name

Position

Age

Board Role & Term of Office

Michael Jansen

CEO, Chairman & Director

50

Director, since April 2009

Joe Dignan

Director

45

Director, since 2019.

Yousuf Siddiqui

Director

45

Director, since September 2019.

Jonathan Feutz

Chief Technology Officer

43

Since 2017.

Daniel Mosquera

Lead Frontend Unity Developer

37

Since 2017.

Jason Thomas

Business Development Manager

37

Since 2020.

 

Michael Jansen, age 50, CEO, Chairman, and Director

 

In 2004, Mr. Jansen founded a major BIM services company in India backed by Sequoia Capital which grew to over 500 employees in just 4 years. In 2010, Mr. Jansen assumed the helm at Cityzenith as CEO.  Mr. Jansen studied architecture at Yale and Cambridge, earned a Fulbright Scholarship, and worked as an architect in India and China for several years leading the Asia practices of two major US-based international architecture firms.

 

Mr. Jansen has been featured on CNN, CNBC, and in several major business, government, and AEC publications worldwide. He has also received several awards for his work, including Building Design and Construction’s “40 Under 40” award. In 2014, Mr. Jansen was honored as a World Cities Summit Young Leader in Singapore for his life-long contribution to improving sustainability and the quality of life in cities.

 

Joseph Dignan, age 62, Director

 

Mr. Dignan is a Director of the Company.  Since 2014 he has served as the founder of Kintechi.  Mr. Dignan received his Masters of Business Administration from The University of Edinburgh.

 

Yousuf Siddiqui, age 45, Director

 

Dr. Yousuf Siddiqui, BSc, MBBS, MRCGP, DRCOG, DCH, graduated with degrees in medicine and surgery and an intercalated Bachelor of science from the University College London. He went on to become a General Practitioner having attained Membership of the Royal College of General Practitioners after rigorous postgraduate study. He subsequently graduated from the Royal Military Academy. He has served much of his career in military and humanitarian arenas, including being a uniformed doctor for the British army and having many secondments to various military medical establishments throughout the United Kingdom and North America. Having worked with numerous EHR (electronic health record) platforms in the UK for more than a decade, he has become actively involved with Grace Century’s EHR project, the Quantum Group. His interest lies deep in the advancements now occurring in regenerative medicine and in the life sciences industries. He


36



is also passionate about renewable energy and smart cities and ecosystems that help to make sense of and utilise disparate data and eliminate waste.

 

Jonathan Feutz, age 43, Chief Technology Officer

 

Mr. Feutz is a systems engineer and backend developer for the past 20 years, specializing in data collection and the AP design.  Beginning in 2016 until the time Mr. Feutz joined the Company, he was a Solutions Lead Architect at USG Innovation, prior to that Mr. Feutz was an automation engineer at US Bank from 200k to April 2016.   

 

Jason Thomas, age 37, Business Development Manager

 

Mr. Thomas serves as the Company’s Business Development Manager.  Prior to joining the Company, Mr. Thomas was the Director of Sales for Red Stairs Ltd. from February 2018 to 2019. Prior to that time,  Mr. Thomas was a Sales Consultant- Major Accounts EMEA for Autodesk (London) from May 2015 to February 2018.  

 

Daniel Mosquera, age 37, Lead Frontend Unity Developer

 

From August 2017 to the present Mr. Mosquera has been the Lead Front End Developer for the Company. Prior to joining the Company, Mr. Mosquera was a game engineer for InContext Solutions from November 2014 to August 2017.  Mr. Mosquera has a bachelors degree in electronic engineering from the Universidad Pontificia Bolivariana.

 

Composition of our Board of Directors

 

Our board of directors will consist of three directors, two of whom will be “independent directors.” In accordance with our Bylaws, each member of our board of directors will serve until his successor is elected and qualified.  Our bylaws give our board of directors’ sole authority to appoint members to fill vacancies created either through an increase in the number of directors or the resignation, removal or death of any director.

 

When considering whether directors and nominees have the experience, qualifications, attributes, and skills, taken as a whole, to enable our board of directors to satisfy its oversight responsibilities effectively in light of our business and structure, the board of directors focuses primarily on each person’s background and experience as set forth in each director’s biography above. We believe that our directors provide an appropriate mix of experience and skills relevant to the nature of our business.

 

Communications with the Board

 

Stockholders or other interested persons may send written communications to the members of our board of directors, addressed to Board of Directors, c/o 2506 North Clark St. #235, Chicago, IL 60614. All communications received in this manner will be delivered to one or more members of our board of directors.


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COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

 

For the fiscal years ending December 31, 2019 and December 31, 2018, compensation for our highest-paid executive officers as follows:

 

Fiscal Year Ended December 31, 2019

Name

Capacities in which compensation was received

Bonus

Cash compensation

Other composition – stock options, etc.

Total compensation

Michael Jansen

CEO

(1)

$300,000

$200,000

$500,000

Jon Feutz

CTO

N/A

$150,000

$30,000

$180,000

Daniel Mosqera

Lead Frontend Engineer

N/A

$120,000

$21,000

$141,000

Jason Thomas

Business Development Manager

Sales commission = 5-7.5% of gross collected revenue from his sales

$96,651

25,000 (0% vested to date)

$96,651

 

(1)CEO shall be entitled to an annual bonus as determined by the Board.  

 

Fiscal Year Ended December 31, 2018

Name

Capacities in which compensation was received

Bonus

Cash compensation

Other composition – stock options, etc.

Total compensation

Michael Jansen

CEO

(1)

$300,000

N/A

$300,000

Jon Feutz

CTO

N/A

$150,000

$10,000

$160,000

Daniel Mosqera

Lead Frontend Engineer

N/A

$120,000

$7,000

$127,000

 

(1)CEO shall be entitled to an annual bonus as determined by the Board.  

 

We do not compensate our directors for their role as directors or for attendance at meetings. We reimburse our officers and directors for reasonable expenses incurred during the course of the performance of their duties.


38



Employment Agreements

 

We currently have written employment agreements with all executive officers. Their compensation will be as determined by the Board of Directors based upon such factors as it is deemed appropriate.

 

Equity Incentive Plan

 

The Company has not adopted an equity incentive plan, but has granted stock options which do not qualify as incentive stock options (“non-qualified stock options”).  The terms and conditions of stock option grants, including the quantity, price, vesting periods, and other conditions on exercise will be determined by the Board of Directors. The exercise price for stock options will be determined by the Board of Directors in its discretion, but non-qualified stock options and incentive stock options may not be less than 100% of the fair market value of one share of our common stock on the date when the stock option is granted. Stock options must be exercised within a period fixed by the Board of Directors that may not exceed ten years from the date of grant. At Board’s discretion, payment for shares of common stock on the exercise of stock options may be made in cash, shares of our common stock held by the participant or in any other form of consideration acceptable to the Plan administrator (including one or more forms of  “cashless” or “net” exercise).

 

Grants of Plan-Based Awards in 2018 and 2019

 

The following table provides information concerning stock options awards granted in 2018, to our executive officers:

 

 

 

 

 

2019

 

 

2018

Name

Shares
Granted

Grant Date
Fair Value

 

 

 

Shares Granted

Grant Date Fair Value

 

Michael Jansen

 

 

 

 

200,000

 

$200,000

 

 

 

 

 

Jon Feutz

 

 

 

 

100,000

 

$100,000

 

 

 

100,000

$100,000

Daniel Mosquera

 

 

 

 

70,000

 

$70,000

 

 

 

70,000

$70,000

Jason Thomas

 

 

 

 

25,000

 

$25,000

 

 

 

 

 

Total

 

 

 

 

395,000

 

$395,000

 

 

 

170,000

$170,000

 

Key Man Insurance

 

We do not maintain key man life insurance policies on any of our officers or directors.


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SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN SECURITYHOLDERS

 

As of the date of this Offering Circular, the following table sets forth information regarding beneficial ownership of our capital stock by:

 

each person, or group of affiliated persons, known by us to beneficially own 5% or more of our common stock; 

each of our named executive officers; 

all of our current executive officers and directors as a group. 

The information presented below regarding beneficial ownership of our voting securities has been presented in accordance with the rules of the Commission and is not necessarily indicative of ownership for any other purpose. Under these rules, a person is deemed to be a “beneficial owner” of a security if that person has or shares the power to vote or direct the voting of the security or the power to dispose or direct the disposition of the security. A person is deemed to own beneficially any security as to which such person has the right to acquire sole or shared voting or investment power within sixty (60) days through the conversion or exercise of any convertible security, warrant, option, or other right. More than one (1) person may be deemed to be a beneficial owner of the same securities. The percentage of beneficial ownership by any person as of a particular date is calculated by dividing the number of shares beneficially owned by such person, which includes the number of shares as to which such person has the right to acquire voting or investment power within sixty (60) days, by the sum of the number of shares outstanding as of such date. Consequently, the denominator used for calculating such percentage may be different for each beneficial owner. Except as otherwise indicated below and under applicable community property laws, we believe that the beneficial owners of our common stock listed below have sole voting and investment power with respect to the shares shown.

 

Unless otherwise noted below, the address of each person listed on the table is c/o Cityzenith, 2506 North Clark Street #235, Chicago, IL 60614, USA


40



Shares Beneficially Owned(1)


Common Stock(2)

Series A
Preferred Stock

% Total
Voting
Power(3)

Name of Beneficial Owner

Shares

%

Shares

%

Named Executive Officers and
Directors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Michael Jansen

 

 

 

 

 

 

7,518,550   

 

 

 

 

 

36.45%

 

 

 

 

 

 

 

-

 

 

 

 

 

-

 

 

 

 

 

 

36.45%

 

 

Yousuf Siddiqui

 

 

 

 

 

 

1,697,450   

 

 

 

 

 

8.23 %

 

 

 

 

 

 

 

 

 

 

 

 

 

-

 

 

 

 

 

 

8.23 %

 

 

Joe Dignan*

 

 

 

 

 

 

105,000   

 

 

 

 

 

0.51 %

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

0.51 %

 

 

Daniel Mosquera*

 

 

 

 

 

 

70,000   

 

 

 

 

 

0.34 %

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

0.34 %

 

 

Directors and Executive Officers as a Group (4 Persons)

 

 

 

 

 

 

9,391,000   

 

 

 

 

 

45.53%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

45.53%

 

 

 

*Less than 1%. 

(1)Includes shares of Common Stock, options to purchase common stock and warrants to receive common stock. 

 

(2)Applicable percentage ownership is based on a fully diluted basis of 14,191,546 shares of Common Stock, 4,172,906 Warrants, 3,809,037 Options, 50,000 Dreamit Warrants and 1,091,392 shares issuable pursuant to CrowdSafe instruments outstanding as of December 31, 2019. Does not give effect to the conversion of shares of Series A Preferred Stock to Common Stock or the conversion of convertible debt securities into Common Stock. None of the named executive officers and directors beneficially own any shares of Series A Preferred Stock or convertible debt securities. In addition, no holder of convertible debt would become a beneficial owner of 5% or more of the Company’s Common Stock should any such holder convert all convertible debt held by such holder within 60 days of the date of this Offering Circular. 

 

(3)Percentage total voting power represents voting power with respect to all shares of our Common Stock and Series A Preferred Stock, as a single class. Each holder of Series A Preferred Stock shall be entitled to a number of shares of Common Stock into which the Series A Preferred Stock are convertible. The Common Stock and Series A Preferred Stock shall vote together as a single class on all matters submitted to a vote of our stockholders, except as may otherwise be required by law. The Series A Preferred Stock are convertible at any time by the holder into shares of Common Stock at a conversion price of $1.6181.  


41



INTEREST OF MANAGEMENT AND OTHERS IN CERTAIN TRANSACTIONS

 

Related-Party Transactions

 

The Company issued an additional note in the amount of $2,029,000 to the MIA Family Trust, which is controlled by Carl Jansen, the father of Michael Jansen, an affiliate of the Company in the amount of $2,029,000 in May 2019.  This note grants the holder the right to elect to convert the unpaid balance of the note in connection with a qualified financing (the sale of equity in the minimum amount of $1,000,000) at the conversion price of $1.00 per share.  This note has a maturity date of December 31, 2020.

 

Except as set forth above, the Company has not conducted any transactions with related persons.

 

Indemnification Agreements

 

Our bylaws provide that we will indemnify our directors and officers to the fullest extent permitted, subject to certain exceptions contained therein. In addition, our Certificate of Incorporation, as amended, provides that our directors will not be liable for monetary damages for breach of fiduciary duty.

  

There is no pending litigation or proceeding naming any of our directors or officers for which indemnification is being sought, and we are not aware of any pending litigation that may result in claims for indemnification by any director or officer.

 

Policies and Procedures for Related-Person Transactions

 

Our board of directors recognizes the fact that transactions with related persons present a heightened risk of conflicts of interests and/or improper valuation (or the perception thereof). Before the closing of this Offering, our board of directors will adopt a written policy on transactions with related persons in conformity with the requirements for issuers having publicly held common stock listed on an exchange.

 

Under the policy: 

 

·any related-person transaction, and any material amendment or modification of a related-person transaction, will be required to be reviewed and approved or ratified by a committee of the board of directors composed solely of independent directors who are disinterested, or by the disinterested members of the board of directors; and 

 

·any employment relationship or transaction involving an executive officer and any related compensation will be required to be recommended by the Compensation Committee to the board of directors for its approval. 

 


42



In connection with the review and approval or ratification of a related-person transaction: 

 

·the management must disclose to the audit committee or another independent body of the board of directors, as applicable, the name of the related person and the basis on which the person is a related person, the material terms of the related-person transaction, including the approximate dollar value of the amount involved in the transaction, and all the material facts as to the related person’s direct or indirect interest in, or relationship to, the related-person transaction; 

 

·the management must advise the audit committee or another independent body of the board of directors, as applicable, whether the related-person transaction complies with the terms of our agreements governing any material outstanding indebtedness that limit or restrict our ability to enter into a related-person transaction; 

 

·the management must advise the audit committee or another independent body of the board of directors, as applicable, whether the related-person transaction will be required to be disclosed in our applicable filings under the Securities Act or the Exchange Act and related rules, and, to the extent required to be disclosed, management must ensure that the related-person transaction is disclosed in accordance with such Acts and related rules; and 

 

·management must advise the audit committee or another independent body of the board of directors, as applicable, whether the related-person transaction constitutes a “personal loan” for purposes of Section 402 of the Sarbanes-Oxley Act. 

 

In addition, the related-person transaction policy will provide that the audit committee or another independent body of the board of directors, as applicable, must consider whether any approval or ratification of a related-person transaction involving a non-employee director or director nominee would compromise the director or director nominee’s status as an “independent,” “outside,” or “non-employee” director, as applicable, under the rules and regulations of the SEC, OTC Markets, and the Internal Revenue Code.


43



SECURITIES BEING OFFERED

 

General

 

The Company is offering Common Stock to investors in this Offering, depending upon the amount of the investment the investor desires to make.

 

The following description summarizes important terms of our Common Stock. This summary does not purport to be complete and is qualified in its entirety by the provisions of our Certificate of Incorporation and our Bylaws, copies of which have been filed as Exhibits to the Form 1-A Offering Statement.  Please review these documents for a complete description of our capital stock, as well as applicable provisions of the Delaware General Corporation Law.

 

The Company will sell up to 17,391,304 shares of Common Stock in this Offering for $1.15 per share; provided, however, the Company may elect to sell less in its sole discretion.

 

Dividend Rights

 

The payment of dividends, if any, in the future is at the discretion of the Board of Directors and will depend on, among other things, earnings, capital requirements, and financial condition, as well as other relevant factors.  The Company has not paid dividends and does not anticipate paying dividends in the near future as it intends to follow the policy of using retaining earnings, if any, to finance the development and expansion of the business.

 

Voting Rights

 

The holders of our Common Stock are entitled to one vote for each share of record on all matters to be voted on by our stockholders. The holders of Common Stock and Convertible Preferred Stock, voting together as a single class, are entitled to elect the total number of the Corporation’s Board of Directors.

 

Distributions

 

Each holder of our Common Stock is entitled to a pro rata share of cash distributions made to our stockholders, including dividend payments. The holders of our Common Stock are entitled to receive dividends when, as and if declared by our board of directors from funds legally available therefore. Cash dividends will be paid at the sole discretion of our board of directors.

 

In the event of our liquidation, dissolution or winding up, the holders of our Common Stock are entitled to share ratably in all assets remaining available for distribution to them after payment of our liabilities and after provision has been made for each class of stock, if any, having any preference in relation to our common stock.

 

Right to Receive Liquidation Distributions

 

In the event of any voluntary or involuntary liquidation, dissolution or winding up of the Company, holders of Common Stock will be entitled to be paid out of the assets of the Company available for distribution to its stockholders.

 

Rights and Preferences

 

Holders of the Company’s Common Stock have no preemptive, conversion, or other rights, and there are no redemptive or sinking fund provisions applicable to the Company’s Common Stock.


44



PLAN OF DISTRIBUTION AND SELLING SECURITYHOLDERS

 


StartEngine Primary LLC has agreed to act as a placement agent to assist in connection with this offering, subject to the terms and conditions of a posting agreement, as amended from time to time. The placement agent is not purchasing or selling any securities offered by this offering circular, nor is it required to arrange the purchase or sale of any specific number or dollar amount of securities, but has agreed to use its best efforts to arrange for the sale of all of the securities offered hereby. In addition, the placement agent may engage other brokers to sell the securities on its behalf. We may also sell securities directly to participants in this offering. 

 

Discounts, Commissions and Expenses

 

The placement agent will receive compensation for sales of the shares offered hereby at a fixed commission rate of 5% of the gross proceeds of the offering. The following table shows the total discounts and commissions payable to the placement agent in connection with this offering presuming a maximum number of shares of $20,000,000:

 

 

 

Per Share

 

 

Total

 

Public offering price

 

$

1.15

 

 

$

20,000,000

 

Placement agent commissions (5%)

 

$

0.0575

 

 

$

1,000,000

 

Proceeds, before expenses, to us

 

$

1.0925

 

 

$

19,000,000

 

 

In addition to commissions, we agreed to pay the placement agent a $15,000 advance fee for reasonable accountable out of pocket expenses actually anticipated to be incurred by the placement agent. Any unused portion of this fee not actually incurred by the placement agent will be returned to us. 

 

In addition to the foregoing, we are responsible for all offering fees and expenses, including the following: (i) all filing fees and communication expenses relating to the offering with the SEC and the filing of the offering materials with the Financial Industry Regulatory Authority, or FINRA; (ii) all fees and expenses relating to the listing on such stock exchange as we and the placement agent together determine; (iii) all fees, expenses and disbursements relating to the registration or qualification of our securities under the “blue sky” securities laws of such states and other jurisdictions as the placement agent may reasonably designate; (iv) the costs of all mailing and printing of the offering documents; (v) fees and expenses of the transfer agent for the securities; and (vi) the fees and expenses of our accountants, legal counsel and other agents and representatives.

 

Assuming that the full amount of the offering is raised, we estimate that the fees and expenses of the offering payable by us, excluding the placement agents’ commissions, will be approximately $100,000.

 

We are not under any contractual obligation to engage the placement agent to provide any services to us after this offering, and have no present intent to do so. However, the placement agent may, among other things, introduce us to potential target businesses or assist us in raising additional capital, as needs may arise in the future. If the placement agent provides services to us after this offering, we may pay the placement agent fair and reasonable fees that would be determined at that time in an arm’s length negotiation.

 

Discounted Price for Certain Investors

 

Certain investors are eligible to receive additional shares of common stock (“Bonus Shares”) equal to 5%, 10% 12.5% or 15% of the purchased shares, depending upon the amount invested by such investors. See “—Perks” below.  Investors entitled to the highest bracket of perks will pay an effective price of approximately $1.00 per share, a discount of 13%.  The issuance of these Bonus Shares will have a maximum potential dilutive effect of 13%.


45



The Company will absorb the cost of the issuance of the Bonus Shares; to the extent any are issued, it will reduce the proceeds that the Company receives.

 

Placement Agent Warrants

 

As additional compensation to the placement agent, we have agreed to issue the placement agent at each closing a warrant to purchase a number of shares of Common Stock equal to 5% of the total of the total number of shares sold in such closing; provided that no such warrants will be issued for the shares sold to the excluded institutional investors noted above. The placement agent warrants will have a five-year term, will be exercisable at a price equal to $1.15, which is 100% of the of the public offering price, and will contain a standard cashless exercise provision. The placement agent warrants are being qualified under the offering statement of which this offering circular is a part. 

  

The placement agent warrants and the shares of our Common Stock underlying the placement agent warrants have been deemed compensation by FINRA and are therefore subject to a 180-day lock-up pursuant to Rule 5110(g)(1) of FINRA. The placement agent, or permitted assignees under such rule, may not exercise, sell, transfer, assign, pledge, or hypothecate the placement agent warrants or the shares of our Common Stock underlying the placement agent warrants, nor will they engage in any hedging, short sale, derivative, put, or call transaction that would result in the effective economic disposition of the placement agent warrants or the underlying shares for a period of 180 days from the applicable closing. In addition, the placement agent warrants provide for registration rights upon request, in certain cases. The piggyback registration right provided will not be greater than seven years from the date on which the offering statement is qualified in compliance with FINRA Rule 5110(f)(2)(G)(v). We will bear all fees and expenses attendant to registering the securities issuable on exercise of the placement agent warrants other than any underwriting commissions incurred and payable by the holders. The exercise price and number of shares issuable upon exercise of the placement agent warrants may be adjusted in certain circumstances including in the event of a stock dividend or our recapitalization, reorganization, merger or consolidation. However, the placement agent warrant exercise price or underlying shares will not be adjusted for issuances of shares of Common Stock at a price below the placement agent warrant exercise price. 

  

Pricing of the Offering

 

Prior to the offering, there has been no public market for our securities. The initial public offering price was determined by negotiation between us and the placement agent. The principal factors considered in determining the initial public offering price include:

 

 

the information set forth in this offering circular and otherwise available to the placement agent;

 

 

our history and prospects and the history of and prospects for the industry in which we compete;

 

 

our past and present financial performance;

 

 

our prospects for future earnings and the present state of our development;

 

 

the general condition of the securities markets at the time of this offering;

 

 

the recent market prices of, and demand for, publicly traded securities of generally comparable companies; and

 

 

other factors deemed relevant by the placement agent and us.

 


46



Investment Limitations 

 

As set forth in Title IV of the JOBS Act, there are limits on how many shares an investor may purchase if the offering does not result in a listing on a national securities exchange. The following would apply unless we are able to obtain a listing on a national securities exchange.

 

Generally, in the case of trading on the over-the-counter markets, no sale may be made to you in this offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(C) of Regulation A. For general information on investing, we encourage you to refer to www.investor.gov.

 

Because this is a Tier 2, Regulation A offering, most investors in the case of trading on the over-the-counter markets must comply with the 10% limitation on investment in the offering. The only investor in this offering exempt from this limitation is an “accredited investor” as defined under Rule 501 of Regulation D under the Securities Act. If you meet one of the following tests you should qualify as an accredited investor:

 

(i) You are a natural person who has had individual income in excess of $200,000 in each of the two most recent years, or joint income with your spouse in excess of $300,000 in each of these years, and have a reasonable expectation of reaching the same income level in the current year;

 

(ii) You are a natural person and your individual net worth, or joint net worth with your spouse, exceeds $1,000,000 at the time you purchase shares of our Common Stock in the offering;

 

(iii) You are an executive officer or general partner of the issuer or a manager or executive officer of the general partner of the issuer;

 

(iv) You are an organization described in Section 501(c)(3) of the Internal Revenue Code of 1986, as amended, or the Code, a corporation, a Massachusetts or similar business trust or a partnership, not formed for the specific purpose of acquiring the shares in this offering, with total assets in excess of $5,000,000;

 

(v) You are a bank or a savings and loan association or other institution as defined in the Securities Act, a broker or dealer registered pursuant to Section 15 of the Exchange Act, an insurance company as defined by the Securities Act, an investment company registered under the Investment Company Act of 1940, or a business development company as defined in that act, any Small Business Investment Company licensed by the Small Business Investment Act of 1958 or a private business development company as defined in the Investment Advisers Act of 1940;

 

(vi) You are an entity (including an Individual Retirement Account trust) in which each equity owner is an accredited investor;

 

(vii) You are a trust with total assets in excess of $5,000,000, your purchase of shares of our Common Stock in the offering is directed by a person who either alone or with his purchaser representative(s) (as defined in Regulation D promulgated under the Securities Act) has such knowledge and experience in financial and business matters that he is capable of evaluating the merits and risks of the prospective investment, and you were not formed for the specific purpose of investing in the shares in this offering; or

 

(viii) You are a plan established and maintained by a state, its political subdivisions, or any agency or instrumentality of a state or its political subdivisions, for the benefit of its employees, if such plan has assets in excess of $5,000,000.

 


47



Offering Period and Expiration Date

 

This offering will start on or after the date that the offering is qualified by the SEC and will terminate at the earlier of: (1) the date on which the maximum offering amount has been sold, (2) the date which is one year after this offering has been qualified by the SEC or (3) the date on which this offering is earlier terminated by us in our sole discretion.

 

Procedures for Subscribing

 

The placement agent intends to use its online platform at startengine.com as the sole technology platform to provide technology tools to allow for the sales of securities in this offering. In addition, the placement agent may engage selling agents in connection with the offering to assist with the placement of securities.

 

In order to invest, you will subscribe to the offering via the online platform hosted by the placement agent and will agree to the terms of the offering, the subscription agreement and any other relevant exhibit attached thereto. When subscribing through the online platform, payment to the escrow account may be made by ACH electronic transfer, wire transfer of immediately available funds, and credit or debit cards. The minimum subscription amount is $500. 

 

Escrow Account. We may close on investments on a “rolling” basis (so not all investors will receive their shares on the same date). Investors who participate in this offering will be required to deposit their subscription funds in an escrow account held at Prime Trust, LLC, which refer to as the escrow agent, and such funds that the escrow agent receives shall remain in escrow until a closing has occurred. Upon closing, funds tendered by investors will be made available to us for our use.

 

Right to Reject Subscriptions. After we receive your complete, executed subscription agreement and the funds required under the subscription agreement have been transferred to the escrow account, we have the right to review and accept or reject your subscription in whole or in part, for any reason or for no reason. The escrow agent will return all monies from rejected subscriptions immediately to you, without interest or deduction.

 

Acceptance of Subscriptions. Upon our acceptance of a subscription agreement, we will countersign the subscription agreement and issue the shares subscribed at closing. Once you submit the subscription agreement and it is accepted, you may not revoke or change your subscription or request your subscription funds. All accepted subscription agreements are irrevocable. Upon a closing, the subscription funds will be removed from the escrow account and transferred to our account and our transfer agent will make record of shares owned and deliver a statement to each investor.

 

Under Rule 251 of Regulation A, non-accredited, non-natural investors are subject to the investment limitation and may only invest funds which do not exceed 10% of the greater of the purchaser’s revenue or net assets (as of the purchaser’s most recent fiscal year end). As a result, a non-accredited, natural person may only invest funds which do not exceed 10% of the greater of the purchaser’s annual income or net worth (please see below on how to calculate your net worth).

 

How to Calculate Net Worth. For the purposes of calculating your net worth, it is defined as the difference between total assets and total liabilities. This calculation must exclude the value of your primary residence and may exclude any indebtedness secured by your primary residence (up to an amount equal to the value of your primary residence). In the case of fiduciary accounts, net worth and/or income suitability requirements may be satisfied by the beneficiary of the account or by the fiduciary, if the fiduciary directly or indirectly provides funds for the purchase of the shares in this offering.

 

In order to purchase the shares in this offering and prior to the acceptance of any funds from an investor, an investor will be required to represent, to our satisfaction, that he is either an accredited investor or is in compliance with the 10% of net worth or annual income limitation on investment in this offering.

 


48



Selling Security Holders

 

The shares being offered for resale by the selling shareholders consist of 7,000,000 shares of our common stock held by 152 shareholders.  The shares being offered by the selling shareholders hereby are being qualified to permit public secondary trading, and the selling shareholders may offer all or part of the shares for resale from time to time. However, the selling shareholder is under no obligation to sell all or any portion of such shares nor is the selling shareholders obligated to sell any shares immediately upon effectiveness of this offering circular. In addition, the Company may use a portion of the proceeds to repurchase shares from one or more shareholders.

 

Perks

 

Certain investors are entitled to receive the following benefits or “perks”, based upon the amounts they invest in this Offering, The “perks” include the following:

 

·For those who invest between $1,000 and $4,999: 

o“TwinUp” Advance Release Beta Subscription + 1 x Free 12-Month Standard Subscription (Estimated Release | Date Q3/4 2020) 

oYour name added to our website  

·For those who invest between $5,000 and $9,999:  

oBonus Shares equal to 5% of purchased shares 

o“TwinUp” Advance Release Beta Subscription + Up to 5 x Free 12-Month Standard Subscriptions (Estimated Release | Date Q3/4 2020) 

oAttend 1 x Cityzenith CEO Investor Update Call  

oYour name added to our website  

·For those who invest between $10,000 and $24,999: 

oBonus Shares equal to 10% of purchased shares 

o“TwinUp” Advance Release Beta Subscription + Up to 15 x Free 12-Month Standard Subscriptions (Estimated Release | Date Q3/4 2020) 

o“A Digital Twin of Your Home” (BEGINNER), LOD3 (exterior only, max. 5,000 sq. ft.) 

oAttend 2 x Cityzenith CEO Investor Update Calls 

oYour name and logo added to our website  

·For those who invest between $25,000 and $49,999:  

oBonus Shares equal to 12.5% of purchased shares 

oDigital Twin Pilot (INTERMEDIATE) 

oTwinUp” Advance Release Beta Subscription + Up to 50 x Free 12-Month Standard Subscriptions (Estimated Release | Date Q3/4 2020) 

oSmartWorldPro V 2.0 License Subscription (12-months, Up to 5 x named user licenses) 

o“A Digital Twin of Your Home or Office”, LOD4 with precision 3D laser scan (exterior, max. 5,000 sq. ft.), max 2 data/api connections 

oAttend 3 x Cityzenith CEO Investor Update Calls 

oYour name and logo added to our website  

·For those who invest $50,000 or more:  

oBonus Shares equal to 15% of purchased shares 

oDigital Twin Pilot (PRO) 

oTwinUp” Advance Release Beta Subscription + Up to 100 x Free 12-Month Standard Subscriptions (Estimated Release | Date Q3/4 2020) 

oSmartWorldPro V 2.0 License Subscription (12-months, Up to 15 x named user licenses) 

o“A Digital Twin of Your Home or Office”, LOD4 with precision 3D laser scan (interior & exterior), max 10,000 sq. ft., max 5 data/api connections, custom dashboard 

oAttend 4 x Cityzenith CEO Investor Update Calls 

o30-minute 1-1 call with founder and CEO Michael Jansen 

oYour name and logo added to our website  


49



TAX CONSEQUENCES FOR RECIPIENT (INCLUDING FEDERAL, STATE, LOCAL AND FOREIGN INCOME TAX CONSEQUENCES) WITH RESPECT TO THE INVESTMENT REWARDS ARE THE SOLE RESPONSIBILITY OF THE INVESTOR. INVESTORS MUST CONSULT WITH THEIR OWN PERSONAL ACCOUNTANT(S) AND/OR TAX ADVISOR(S) REGARDING THESE MATTERS

 

LEGAL MATTERS

 

The validity of the shares of our Common Stock offered hereby will be passed upon for us by Carman Lehnhof Israelsen, LLP, Salt Lake City, UT.

 

EXPERTS

 

The financial statements of the Company for the years ended December 31, 2019 and 2019 appearing in this Offering circular have been audited by IndigoSpire, an independent registered public accounting firm, as stated in their report appearing elsewhere herein, and are included in reliance upon such report and upon the authority of such firm as experts in accounting and auditing.

 

WHERE YOU CAN FIND MORE INFORMATION

 

We have filed with the Securities and Exchange Commission a Regulation A offering statement on Form 1-A under the Securities Act with respect to the shares of Common Stock offered hereby. This offering circular, which constitutes a part of the offering statement, does not contain all of the information set forth in the offering statement or the exhibits and schedules filed therewith. For further information about us and the common stock offered hereby, we refer you to the offering statement and the exhibits and schedules filed thereto. Statements contained in this offering circular regarding the contents of any contract or any other document that is filed as an exhibit to the offering statement are not necessarily complete, and each such statement is qualified in all respects by reference to the full text of such contract or other document filed as an exhibit to the offering statement. Upon the completion of this offering, we will be required to file periodic reports, proxy statements, and other information with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. You may read and copy this information at the Public Reference Room of the Securities and Exchange Commission, 100 F Street, N.E., Room 1580, Washington, D.C. 20549. You may obtain information on the operation of the public reference rooms by calling the Securities and Exchange Commission at 1-800-SEC-0330. The Securities and Exchange Commission also maintains an Internet website that contains reports, proxy statements and other information about offerors, like us, that file electronically with the Securities and Exchange Commission. The address of that site is www.sec.gov.

 


50



 

INDEX TO FINANCIAL STATEMENTS

 

 

Page

 

 

INDEPENDENT AUDITOR’S REPORT

F-2

 

 

BALANCE SHEET

F-4

 

 

STATEMENT OF OPERATIONS

F-5

 

 

STATEMENT OF STOCKHOLDERS’ EQUITY/DEFICIT

F-6

 

 

STATEMENT OF CASH FLOWS

F-7

 

 

NOTES TO FINANCIAL STATEMENTS

F-8


51



CITYZENITH HOLDINGS INC.

 

Financial Statements

For the Years Ended December 31, 2019 and 2018


F-1



Picture 1 

 

INDEPENDENT AUDITOR’S REPORT

 

April 7, 2020

 

To: Board of Directors, CityZenith Holdings, Inc. 

 

Re: YE 2019-2018 Financial Statement Audit 

 

We have audited the accompanying financial statements of CityZenith Holdings, Inc. (a corporation organized in Delaware) (the “Company”), which comprise the balance sheets as of December 31, 2019 and 2018, and the related statements of operations, stockholders’ equity/deficit, and cash flows for the calendar years thus ended, and the related notes to the financial statements.  

 

Management’s Responsibility for the Financial Statements

 

Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.

 

Auditor’s Responsibility

 

Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit of the Company’s financial statements in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatement.

 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion.

 

An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.  We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.


F-2



Opinion

 

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2019 and 2018, and the results of its operations, shareholders’ equity/deficit and its cash flows for the calendar year periods thus ended in accordance with accounting principles generally accepted in the United States of America.

 

Going Concern

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 7 to the financial statements, the Company has suffered recurring losses from operations and has a net capital deficiency that raise substantial doubt about its ability to continue as a going concern. Management's evaluation of the events and conditions and management's plans regarding these matters are also described in Note 1 and 7. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. Our opinion is not modified with respect to this matter.

 

Sincerely,

 

Picture 2IndigoSpire CPA Group

 

IndigoSpire CPA Group, LLC

Aurora, Colorado


F-3



CITYZENITH HOLDINGS INC.

 

BALANCE SHEET

As of December 31, 2019 and 2018

See Accountant’s Audit Report and Accompanying Notes to the Financial Statements

 

 

 

 

 

ASSETS

2019

 

2018

 

 Current Assets:

 

 

 

     Cash and cash equivalents

$      483,321

 

$      144,368

     Accounts receivable

0

 

71,567

     Other current assets

70,191

 

10,712

         Total Current Assets

553,512

 

226,647

 

 

 

 

      Fixed assets, net of accumulated depreciation

226,150

 

145,774

 

 

 

 

      Other assets

2,432

 

2,432

 

 

 

 

TOTAL ASSETS

$      782,094

 

$      374,853

 

 

 

 

LIABILITIES AND STOCKHOLDERS' DEFICIT

 

 

 

 

Liabilities:

 

 

 

 Current Liabilities:

 

 

 

     Accrued expenses

  $        28,120

 

     $       45,051

     Accounts payable

38,325

 

33,080

     Accrued payroll

0

 

11,667

     Accrued interest

39,502

 

60,344

     Convertible notes

2,304,000

 

2,254,000

     Notes payable/CrowdSafe

1,091,392

 

0

               Total Current Liabilities

3,501,339

 

2,404,142

 

 

 

 

TOTAL LIABILITIES

3,501,339

 

2,404,142

 

 

 

 

Stockholders’ Equity:

 

 

 

Common Stock, 15,000,000 shares authorized, and 10,944,371 and 10,392,262 number of shares issued, as of December 31, 2019 and 2018, respectively

10,944,371

 

10,392,262

Preferred Stock

575,000

 

525,000

   Retained earnings

(14,238,616)

 

(12,946,551)

               Total Stockholders’ Equity

(2,719,245)

 

(2,029,289)

 

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

$      782,094

 

$      374,853


F-4



CITYZENITH HOLDINGS INC.

STATEMENT OF OPERATIONS

For the Years Ended December 31, 2019 and 2018

See Accountant’s Audit Report and Accompanying Notes to the Financial Statements

 

 

 

 

 

 

2019

 

2018

 

 

 

 

Revenues

$          152,018

 

$          182,632

 

 

 

 

Operating Expenses:

 

 

 

   General and administrative

1,290,302

 

1,915,487

   Sales and marketing

                      19,657

 

53,441

   Depreciation Expense

134,124

 

401,062

      Total Operating Expenses

1,444,083

 

2,369,989

 

 

 

 

Operating income (loss)

(1,292,065)

 

(2,187,357)

 

 

 

 

Net loss

$    (1,292,065)

 

$    (2,187,357)

 

 

 

 

Earnings/(Loss) per share, basic

$  (0.12)

 

$  (0.21)

Earnings/(Loss) per share, diluted

$  (0.12)

 

$  (0.21)

 

 

 

 


F-5



CITYZENITH HOLDINGS INC.

STATEMENT OF STOCKHOLDERS’ EQUITY/DEFICIT

For the Years Ended December 31, 2019 and 2018

See Accountant’s Audit Report and Accompanying Notes to the Financial Statements

 

 

 

 

 

Common Stock

($)

 

Preferred Stock

($)

 

Retained Earnings

 

Total Stockholders’ Equity

 

 

 

 

 

 

 

 

 

Balance as of January 1, 2018

 

8,854,078

 

525,000

 

(10,749,194)

 

(1,370,116)

Issuance of common stock

 

1,538,184

 

 

 

 

 

1,538,184

Net Income (Loss)

 

 

 

 

 

(2,187,357)

 

(2,187,357)

Balance as of December 31, 2018

 

$        10,392,262

 

$             525,000

 

$   (12,946,551)

 

$     (2,029,289)

Issuance of common stock

 

552,109

 

 

 

 

 

552,109

Issuance of preferred stock

 

 

 

50,000

 

 

 

50,000

Net Income (Loss)

 

 

 

 

 

(1,292,065)

 

(1,292,065)

Balance as of December 31, 2019

 

$        10,944,371

 

$             575,000

 

$   (14,238,616)

 

$     (2,719,245)


F-6



CITYZENITH HOLDINGS INC.

STATEMENT OF CASH FLOWS

For the Years ended December 31, 2019 and 2018

See Accountant’s Audit Report and Accompanying Notes to the Financial Statements

 

 

 

 

 

 

2019

 

2018

Cash Flows From Operating Activities

 

 

 

 Net Loss

$          (1,292,065)

 

$          (2,187,357)

Adjustments to reconcile net loss to net cash used

 

 

 

in operating activities:

 

 

 

        Depreciation expense

134,124

 

401,062

Changes in operating assets and liabilities:

 

 

 

        Increase (decrease) in other current assets

(59,479)

 

20,125

        Increase (decrease) in accrued payroll

(11,667)

 

(68,269)

       (Increase) decrease in accounts receivable

71,567

 

(78,597)

        Increase (decrease) in accounts payable

5,245

 

12,424

        Increase (decrease) in accrued expenses

(16,931)

 

0

       (Decrease) Increase in accrued interest

(20,842)

 

51,814

           Net Cash Used In Operating Activities

(1,190,048)

 

(1,848,798)

 

 

 

 

Cash Flows From Investing Activities

 

 

 

 Purchase of property and equipment

(214,500)

 

(6,000)

           Net Cash Used In Investing Activities

(214,500)

 

(6,000)

 

 

 

 

Cash Flows From Financing Activities

 

 

 

Issuance of common stock

552,109

 

1,538,184

  Loan issuances/(repayments)

1,141,392

 

(850,000)

  Issuance of preferred stock

50,000

 

1,285,000

             Net Cash Provided By Financing Activities

1,743,501

 

1,973,184

 

 

 

 

Net Change In Cash and Cash Equivalents

338,953

 

118,385

 

 

 

 

Cash and Cash Equivalents at Beginning of Period

144,368

 

25,983

Cash and Cash Equivalents at End of Period

$                  483,321

 

$                144,368

 

 

 

 

Supplemental Disclosure of Cash Flow Information

 

 

 

   Cash paid for interest

$                             0

 

$                          0

   Cash paid for income taxes

0

 

0

 

 

 

 


F-7



CITYZENITH HOLDINGS INC.

NOTES TO FINANCIAL STATEMENTS

For the Years ended December 31, 2019 and 2018

 

See Accountant’s Audit Report and Accompanying Notes to the Financial Statements

 

 

NOTE 1 - NATURE OF OPERATIONS

 

CityZenith Holdings Inc. (which may be referred to as the “Company,” “we,” “us,” or “our”) was formed April 23, 2009 (“Inception”). Cityzenith’s Smart World Pro platform provides an end-to-end, “from design-to-demolition” digital twin solutions where features of the platform allow user to conduct natural-language searches through project data, run AI- and machine learning-driven ROI analyses on-the-fly.

 

Since inception, the Company has relied on advances from founders, short-term loans and raising capital through sale of stock and convertible notes to fund its operations.  As of December 31, 2019, the Company had negative capital and will likely incur losses prior to generating positive working capital.  These matters raise substantial concern about the Company’s ability to continue as a going concern.  During the next 12 months, the Company intends to fund its operations with funding from a crowdfunding campaign (see Note 10), capital contributions from the founders and funds from revenue producing activities, if and when such can be realized.  If the Company cannot secure additional short-term capital, it may cease operations.  These financial statements and related notes thereto do not include any adjustments that might result from these uncertainties.  

 

Company is headquartered in Chicago, Illinois and has an office in London, United Kingdom. The Company began operations in 2009.

 

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America ("GAAP").  

 

Use of Estimates

The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and the footnotes thereto. Actual results could differ from those estimates.  It is reasonably possible that changes in estimates will occur in the near term.  

 

Risks and Uncertainties

The Company has a limited operating history. The Company's business and operations are sensitive to general business and economic conditions in the United States. A host of factors beyond the Company's control could cause fluctuations in these conditions. Adverse conditions may include: recession, downturn or otherwise, local competition or changes in consumer taste. These adverse conditions could affect the Company's financial condition and the results of its operations.  As of December 31, 2019, the Company is operating as a going concern.  See Note 1 and Note 10 for additional information.  

 

Cash and Cash Equivalents

The Company considers short-term, highly liquid investment with original maturities of three months or less at the time of purchase to be cash equivalents.  Cash consists of funds held in the Company’s checking account. As of December 31, 2019, and 2018, the Company had $483,321 and $144,368, respectively, of cash on hand.

 

Receivables and Credit Policy

Trade receivables from customers are uncollateralized customer obligations due under normal trade terms, primarily requiring payment before services are rendered.  Trade receivables are stated at the amount billed to the customer.  Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoice. The Company, by policy, routinely assesses the financial strength


F-8



of its customer.  As a result, the Company believes that its accounts receivable credit risk exposure is limited and it has not experienced significant write-downs in its accounts receivable balances.  As of December 31, 2019, and 2018, the Company had $0 and $71,567 in outstanding accounts receivable.

 

Property and Equipment

Property and equipment are recorded at cost.  Expenditures for renewals and improvements that significantly add to the productive capacity or extend the useful life of an asset are capitalized.  Expenditures for maintenance and repairs are expensed as incurred. When equipment is retired or sold, the cost and related accumulated depreciation are eliminated from the balance sheet accounts and the resultant gain or loss is reflected in income.

 

Depreciation is provided using the straight-line method, based on useful lives of the assets which range from three to fifteen years. In 2019, the Company’s additions to long-lived assets were subject to longer useful lives.  The depreciation expense for the years ended December 31, 2019 and 2018 was $134,124 and $401,062, respectively.

 

The Company reviews the carrying value of property and equipment for impairment whenever events and circumstances indicate that the carrying value of an asset may not be recoverable from the estimated future cash flows expected to result from its use and eventual disposition.  In cases where undiscounted expected future cash flows are less than the carrying value, an impairment loss is recognized equal to an amount by which the carrying value exceeds the fair value of assets.  The factors considered by management in performing this assessment include current operating results, trends and prospects, the manner in which the property is used, and the effects of obsolescence, demand, competition, and other economic factors.  The Company had no impairment as of December 31, 2019.

 

 

2019

2018

Beginning balance, net

145,774

549,836

Additions of long-lived technology assets

214,500

6,000

Less: Current year depreciation

(134,124)

(410,062)

Less: Asset impairment

0

0

Ending balance, net

226,150

145,774

 

 

Fair Value Measurements

The Company has determined the fair value of certain assets and liabilities in accordance with United States generally accepted accounting principles (“GAAP”), which provides a framework for measuring fair value.

 

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques should maximize the use of observable inputs and minimize the use of unobservable inputs.

 

A fair value hierarchy has been established, which prioritizes the valuation inputs into three broad levels. Level 1 inputs consist of quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 2 inputs are inputs other than quoted prices included within Level 1 that are observable for the related asset or liability. Level 3 inputs are unobservable inputs related to the asset or liability.

 

Income Taxes

Income taxes are provided for the tax effects of transactions reporting in the financial statements and consist of taxes currently due plus deferred taxes related primarily to differences between the basis of receivables, inventory, property and equipment, intangible assets, and accrued expenses for financial and income tax reporting.  The deferred tax assets and liabilities represent the future tax return consequences of those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled.  Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.  

 

There is no material provision for income tax for the Company for the period from Inception through December 31, 2019 as the Company had no taxable income.  


F-9



The Company evaluates its tax positions that have been taken or are expected to be taken on income tax returns to determine if an accrual is necessary for uncertain tax positions.  As of December 31, 2019, the unrecognized tax benefits accrual was zero.  

 

Revenue Recognition

In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2014-09, "Revenue from Contracts with Customers".  The updated standard for nonpublic entities is effective after December 15, 2018 and the Company has adopted the new standard.  Under this guidance, revenue is recognized when promised goods or services are transferred to customers in an amount that reflects the consideration expected to be received for those goods or services.

 

The updated standard replaces most existing revenue recognition guidance under U.S. GAAP when it became effective. As the Company recognizes revenue as part of a subscription-based software product, the Company records revenue in accordance with ASC 606-10-55.

 

In accordance with the adoption of this new accounting standard and ASC 606-10-50-4 and -12, the Company realized nearly 100 percent of the revenue from its Smart World Pro subscription product, which is an annual software subscription revenue model.  The customer contracts are generally prepaid so the Company does not anticipate material impairment to customer contract value.  The Company ratably records revenue over the period in which customers have prepaid as that is when the Company considers the satisfaction of its performance obligations under the customer contract to make the software service available to the customer.  The prepaid subscription proceeds are not generally refundable.  

 

Advertising Expenses

The Company expenses advertising costs as they are incurred.  

 

Loss Per Share

In accordance with ASC 260-10-50, the Company presents basic loss per share numbers by dividing the loss for the calendar year periods, $(1,292,065) and $(2,187,357) in 2019 and 2018, respectively, over the number of common shares outstanding at the end of the calendar year period, 10,944,371 and 10,392,262 in 2019 and 2018, respectively.  After considering the Company’s outstanding warrants and CrowdSafes, the conversion of which would be anti-dilutive (i.e. loss per share is reduced), diluted EPS is calculated to be the same as basic EPS.

 

Organizational Costs

In accordance with FASB ASC 720, organizational costs, including accounting fees, legal fee, and costs of incorporation, are expensed as incurred.  

 

Concentration of Credit Risk

The Company maintains its cash with a major financial institution located in the United States of America, which it believes to be credit worthy. The Federal Deposit Insurance Corporation insures balances up to $250,000. At times, the Company may maintain balances in excess of the federally insured limits.

 

Recent Accounting Pronouncements

In February 2016, FASB issued ASU No. 2016-02, Leases, that requires organizations that lease assets, referred to as "lessees", to recognize on the balance sheet the assets and liabilities for the rights and obligations created by those leases with lease terms of more than 12 months. ASU 2016-02 will also require disclosures to help investors and other financial statement users better understand the amount, timing, and uncertainty of cash flows arising from leases and will include qualitative and quantitative requirements. The new standard for nonpublic entities will be effective for fiscal years beginning after December 15, 2019, and interim periods within fiscal years beginning after December 15, 2020, and early application is permitted. We are currently evaluating the effect that the updated standard will have on our financial statements and related disclosures.

 

The FASB issues ASUs to amend the authoritative literature in ASC. There have been a number of ASUs to date, including those above, that amend the original text of ASC. Management believes that those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to us or (iv) are not expected to have a significant impact our balance sheet.


F-10



NOTE 3 – INCOME TAX PROVISION

 

The Company has filed (or expects to within the deadline) its corporate income tax return for the period ended December 31, 2019 and 2018.  The income tax returns will remain subject to examination by the Internal Revenue Service under the statute of limitations for a period of three years from the date it is filed.  The Company incurred a loss during the period from Inception through December 31, 2019.  

 

NOTE 4 – COMMITMENTS AND CONTINGENCIES

 

Legal Matters

The Company is currently involved in an Illinois Department of Labor wage claim pertaining to the termination of a former employee and a contract dispute with a vendor.  The Company maintains that it is likely to prevail should such cases proceed to trial or arbitration.  However, the Company may, if advisable, reach a settlement agreement in one or both instances of dispute.  The likelihood of settlement is not yet estimable so no accrual has been recorded by the Company.

 

NOTE 5 – SHORT-TERM DEBT

 

Convertible Notes

During the years ended December 31, 2019 and 2018, the Company had a principal balance of $2,304,000 and $2,254,000, respectively, of convertible notes.  The notes generally mature within twelve months after issuance and accrue interest at various rates of interest depending on the specific note.  Notes which have reached maturity have been extended.   Some of the notes have automatic conversion features at specified levels of successful equity offerings while other notes have optional conversion features upon predetermined events.  Many of the notes also contain automatic conversion or redemption benefits after any change in control transactions.

 

NOTE 6 – STOCKHOLDERS’ EQUITY

 

During the year ended December 31, 2019 and 2018, the Company issued common stock in the amounts of $552,109 and $1,538,184, respectively.  During 2019, the Company also issued preferred stock of $50,000.  The Series A Preferred Stock are convertible at any time by the holder into shares of Common Stock at a conversion price of $1.6181.

 

NOTE 7 – GOING CONCERN

 

These financial statements are prepared on a going concern basis.  The Company began operation in 2009 and incurred a loss for the period from Inception through December 31, 2018.  The Company’s ability to continue is dependent upon management’s plan to raise additional funds (see Note 9), capital contributions from the founder and the ability to achieve profitable operations.  The financial statements do not include any adjustments that might be necessary if the Company is not able to continue as a going concern.  

 

NOTE 8 – NOTES PAYABLE/CROWDSAFE

 

During 2019, the Company participated in a crowdfunding campaign whereby they issued Simple Agreements for Future Equity instruments (the “CrowdSafe”) for just less than $1,070,000 before expenses.  The offering closed in January 2020.  The CrowdSafe Instruments provide that upon a subsequent equity financing of $1,000,000 or more, the Company may, in its discretion, (1) continue the term of the CrowdSafe without converting the purchase amount to capital stock; or (2) issue to the Investor a number of shares of the CF Shadow Series of the capital stock (whether Preferred Stock or another classes issued by the Company) sold in the equity financing.  This would require the authorization and designation of the CF Shadow Series class.  The number of shares of the CF Shadow Series issued to the CrowdSafe holders would equal the quotient obtained by dividing (x) the amount of CrowdSafe by (y) the conversion price which is the price paid for the equity issued in the equity financing discounted by 20%, subject to a valuation cap of $12,000,000 or $20,000,000 (depending upon when such securities were purchased).

 

NOTE 9 – RESTATEMENT OF PREVIOUSLY ISSUED FINANCIALS

 

During 2019, the Company discovered an error in the tally of convertible notes principal balance as of the end of 2018.  Previous financial statements overstated the unpaid principal balance of convertible notes by $50,000.  That balance has


F-11



been corrected in the comparison period of these financial statements.  There is no impact on net assets, net equity or earnings per share stemming from this correction.

 

NOTE 10 – SUBSEQUENT EVENTS

 

Anticipated Regulation A Offering

 

During 2020, the Company intends to offer securities in an offering exempt from SEC registration under Regulation A (“Reg A Offering”).  The Company intends to issue up to 20,000,000 shares for approximately $1.15 per share.  The Company has engaged with StartEngine to facilitate the Reg A Offering.  StartEngine and other advisors will be compensated under customary terms for their work in conjunction with a successful securities offering.

 

Management’s Evaluation

Management has evaluated subsequent events through April 7, 2020, the date the financial statements were available to be issued.  Based on this evaluation, no additional material events were identified which require adjustment or disclosure in the financial statements.


F-12



FORM 1-A

Regulation A Offering Statement

Part III – Exhibits

 

CITYZENITH HOLDINGS, INC.

2506 North Clark Street

Chicago, IL

312-766-6673

 

The following Exhibits are filed as part of this Offering Statement

 

Exhibit 1.1

Posting Agreement between Cityzenith Holdings, Inc. and StartEngine Primary, LLC*

Exhibit 2.1

Third Amended and Restated Certificate of Incorporation of Zenith Holdings, Inc.*

Exhibit 2.2

Bylaws of Cityzenith Holdings, Inc.*

Exhibit 3.1

Form of Placement Agent Warrant (Included in Exhibit 1.1)*

Exhibit 3.2

Form of Dreamit Convertible Note*

Exhibit 3.3

Form of Convertible Promissory Note*

Exhibit 3.4

Form of Convertible Promissory Note*

Exhibit 3.5

Form Warrant*

Exhibit 3.6

Form Warrant*

Exhibit 3.7

Form CrowdSafe*

Exhibit 3.8

Form Note Extension*

Exhibit 4.1

Form of Subscription Agreement*

Exhibit 10.1

Power of attorney (included on the signature page of this offering statement)

Exhibit 11.1

Consent of Independent Auditor**

Exhibit 10.2

Consent of Carman Lehnhof Israelsen, LLP**

Exhibit 12.1

Legal Opinion of Carman Lehnhof Israelsen, LLP as to the legality of the securities being qualified**

 

*Previously filed 

**Filed herewith 


58



SIGNATURES

 

Pursuant to the requirements of Regulation A, the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form 1-A and has duly caused this offering statement to be signed on its behalf by the undersigned, thereunto duly authorized on June 18, 2020.

 

 

Cityzenith Holdings, Inc.

 

 

 

 

By

 

/s/ Michael Jansen

 

Its: Chief Executive Officer, Principal Financial Officer and Principal Accounting Officer

 

 

 

 

 

This offering statement has been signed by the following persons in the capacities and on the dates indicated.

 

/s/ Michael Jansen

June 18, 2020

Michael Jansen, Director

 

 

 

/s/ Joe Dignan

June 18, 2020

Joe Dignan, Director

 

 

 

/s/ Yousuf Siddiqui

June 18, 2020

Yousuf Siddiqui, Director

 


59